YouTube Industry Manager, Travel LCS - Singapore

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

GOOGLE ASIA PACIFIC PTE. LTD. seeks an Industry Manager to drive strategic growth with C-level partners in APAC, focusing on YouTube advertising and branding solutions.

You will craft high-impact go-to-market strategies and coordinate across sales, marketing, and partnerships to deliver superior client outcomes. You will harness AI-driven insights, build trusted relationships, and translate complex business needs into actionable campaigns while collaborating with cross-functional teams across

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of industry experience in advertising, consultative sales, business development, or IT, or 6 years with an advanced degree.

Responsibilities

• Maintain relationships with prospective YouTube buyers in clients, agencies, and other key stakeholders to ensure alignment with business objectives.
• Lead and develop competitive pitches to accelerate adoption of YouTube and Branding solutions.
• Partner with internal and external teams to analyze and optimize YouTube investments and ROI.
• Oversee and coordinate with client/agency partners to drive marketing initiatives on YouTube and Branding.
• Stay abreast of industry trends, providing insights to keep the team ahead in digital marketing.

Skills

Stakeholder management

Cross-functional collaboration

Executive-level selling

Problem-solving

Strategic thinking

APAC market knowledge

Education

Bachelor's degree or equivalent

Job description

Product area

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Job description

Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Additional job description

As an Industry Manager, you will be an architect of strategic growth, forging trusted alliances with C-level stakeholders to align on ambitious business goals. You will harness the power of generative AI and predictive analytics to navigate profound industry shifts, winning with unique value and maximizing impact to prove the long-term success of our partners.

In this role, you will leverage your business judgement to identify, educate, and engage customers with YouTube's latest advertising products and technologies. Utilizing influencing and relationship-building skills, you will provide Google-caliber client service, research, and market analysis, anticipating how decisions are made, understanding the details of individual campaigns, and persistently exploring, and uncovering the business needs of key business lines. Alongside our customers, you will set the goal and strategy for how their advertising can reach users.

Job responsibilities

• Maintain relationships with prospective YouTube buyers in clients, agencies, and other key stakeholders to ensure alignment with business objectives, while working in partnership with the Primary IM.
• Lead and develop competitive pitches to accelerate adoption of YouTube and Branding solutions to grow YouTube and Branding business/ improving marketing results with key customers and own campaigns end-to-end.
• Partner with relevant internal and external teams to analyze and optimize YouTube investments in the context of overall marketing ROI, making data-driven recommendations for continuous improvement.
• Oversee and coordinate with client/agency partners, ensuring effective communication, collaboration, and utilization of resources to drive successful marketing initiatives on YouTube and Branding solutions.
• Stay abreast of industry trends and innovations in digital marketing, providing insights and recommendations to keep the team and clients at the forefront of the evolving marketing landscape.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of industry experience in advertising, consultative sales, business development, or IT, or 6 years of experience with an advanced degree.

Preferred qualifications

• Experience in managing complex stakeholder relationships.
• Experience in cross-functional project management.
• Experience in developing relationships with and selling to executive-level stakeholders.
• Understanding of cross-functional media and branding businesses and operations.
• Understanding of video/YouTube and social advertising in APAC.
• Excellent problem-solving skills.