APAC Marketing Manager, YouTube Subscriptions

Google LLC; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Google LLC in Singapore seeks an APAC Marketing Manager for YouTube Subscriptions to lead regional campaigns and GTM frameworks, balancing scale with local relevance.

You will drive subscriber growth and partner with country teams to tailor campaigns across APAC, coordinating with Global Product Marketing, Media, PR, Legal, and Partnerships for impactful executions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of marketing experience in brand management or consumer marketing.
• Experience managing external creative, production, and media agencies.
• Experience leading campaign planning and execution across APAC markets.

Responsibilities

• Be the go-to-market advocate for YouTube Subscriptions in APAC.
• Distill business challenges into briefs and creative concepts that drive subscriber growth.
• Partner with country marketing teams to adapt campaigns for local relevance and culture.
• Manage external agency partners across creative, production and localization.
• Design test-and-learn experiments and monitor performance against goals.

Education

Bachelor's degree or equivalent practical experience

6 years marketing experience in brand management or consumer marketing

Experience managing external creative, production, and media agencies

Experience leading campaign planning, creative development, and execution across APAC markets

Job description

APAC Marketing Manager, YouTube Subscriptions

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

• Bachelor's degree or equivalent practical experience
  
• 6 years of marketing experience in brand management or consumer marketing
  
• Experience managing external creative, production, and media agencies
  
• Experience leading campaign planning, creative development, and execution across multiple APAC markets
  

Preferred qualifications:

• Experience in classical brand management (e.g. FMCG), with experience successfully transitioning into consumer technology, media, streaming, or subscription businesses
  
• Experience applying classical brand positioning, consumer journey mapping, and insight generation to digital products or direct-to-consumer services
  
• Experience authoring sharp creative briefs and core concepts that resulted in campaigns across video, digital, and social platforms
• Experience designing and executing iterative creative test-and-learn programs that measurably improved conversion, acquisition, or brand metrics
  
• Experience using funnel analytics, brand lift research, and consumer insights to guide creative strategy and business decisions
  

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Marketing Manager in the APAC YouTube Marketing Team, your work is instrumental in driving subscriber growth and brand love for YouTube Premium and YouTube Music across the region. You will lead the development of regional campaign platforms and go-to-market strategies that balance regional scale with local country relevance. Working in close partnership with country marketing teams across multiple markets, you will help localize and scale work that drives consideration, trial, and retention. You will also coordinate across global and regional teams to turn consumer and business insights into effective, high-performing marketing executions.

Responsibilities

• Be a go-to-market advocate for YouTube Subscriptions (YouTube Music and Premium) in APAC.
• Distill business and funnel challenges into clear briefs and creative concepts that drive subscriber growth. Advocate for creative craft and storytelling, iterating on assets and messaging to maximize engagement and conversion across touchpoints.
• Partner closely with country marketing teams to adapt regional campaigns for local relevance, language, and cultural context. Manage external agency partners across creative, production, and localization, setting clear expectations and holding them accountable for quality and delivery.
• Collaborate with cross-functional stakeholders including Global Product Marketing, Media, PR, Legal, and Partnerships to ensure execution.
• Design and run creative test-and-learn experiments to uncover what works, measure performance, and scale best practices across markets. Monitor campaign performance, track business impact against acquisition and retention goals, and share actionable takeaways with regional leadership.

Google is proud to be an equal opportunity and affirmative action employer.

We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law.

See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionally by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.