VP of Commercial

Kerry Consulting Pte Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Kerry Consulting Pte Ltd in Singapore seeks a Vice President, Sales to lead the regional sales function, shaping the commercial agenda and delivering sustainable growth across market segments. The role requires deep hospitality sector experience, multi-channel leadership, and a proven ability to scale revenue in complex environments, reporting to the CEO and building high-performing teams.

You will partner with marketing, product and operations to develop integrated propositions and ensure a

Qualifications

• A minimum of 20 years of progressive sales leadership experience, including at least 7 to 9 years in a senior leadership position such as Vice President, Director or equivalent.
• Proven track record in hospitality, tourism or consumer services sectors.
• Demonstrated success in scaling revenue across multi-channel, multi-market environments.
• Experience leading large and diverse sales teams, including 10+ direct and indirect reports.
• Strong understanding of B2B and B2C sales dynamics, distribution channels and partnership models.

Responsibilities

• Define and execute the organisation’s sales strategy in alignment with overall business objectives and long-term growth ambitions.
• Drive top-line revenue growth across corporate, international and partnership channels.
• Expand international market presence through strategic partnerships and distribution opportunities.
• Develop and implement key account strategies for high-value B2B customers.
• Lead, mentor and develop a high-performing sales organisation across multiple functions and markets.

Skills

Sales leadership

Strategic thinking

CRM platforms

Analytical skills

Stakeholder engagement

Tools

Sales analytics tools

Revenue management tools

CRM platforms

Job description

Reporting to the Chief Executive Officer, the Vice President, Sales will lead the organisation’s regional sales function, with oversight of corporate, international and partnership revenue streams. This is a strategic leadership appointment responsible for shaping the sales agenda, building high-performing teams and delivering sustainable, profitable growth across all market segments.

The successful candidate will bring deep sales leadership expertise gained within the hospitality sector and related consumer services and a proven ability to scale revenue in complex, multi-channel and multi-market environments. You will combine strong commercial acumen with a collaborative leadership style, acting as a trusted partner to the CEO and a visible leader across the organisation.

Commercial Strategy & Growth

• Define and execute the organisation’s sales strategy in alignment with overall business objectives and long-term growth ambitions.
• Identify, prioritise and capture growth opportunities across domestic and international markets.
• Drive top-line revenue growth across corporate, international and partnership channels.
• Expand international market presence through the development of strategic partnerships and new distribution opportunities.
• Develop and implement key account strategies for high-value B2B customers, strengthening long-term commercial partnerships.
• Optimise pricing, packaging and distribution strategies to maximise yield, profitability and market share.
• Monitor market trends, competitor activity, customer insights and emerging consumer behaviours to inform strategic and commercial decisions.
• Partner with marketing, product and operations teams to develop integrated commercial propositions and deliver a seamless customer experience.

Team Leadership & Capability Building

• Lead, mentor and develop a high-performing sales organisation across multiple functions and markets.
• Establish clear KPIs, performance metrics and accountability frameworks to drive consistent execution and commercial results.
• Foster a culture of excellence, collaboration, customer-centricity and continuous improvement.
• Build strong succession pipelines and identify, develop and retain future sales leaders.
• Act as a visible and inspiring leader, engaging stakeholders at all levels of the organisation.

Background

• A minimum of 20 years of progressive sales leadership experience, including at least 7 to 9 years in a senior leadership position such as Vice President, Director or equivalent.
• Proven track record in the hospitality, tourism or consumer services related (FMCG) sectors.
• Demonstrated success in scaling revenue across multi-channel, multi-market and complex commercial environments.
• Experience leading large and diverse sales teams, including 10 or more direct and indirect reports.
• Strong understanding of B2B and B2C sales dynamics, distribution channels and partnership models.
• Strategic thinker with strong commercial acumen, financial literacy and data-driven decision-making capabilities.
• Proficiency in CRM platforms, sales analytics and revenue management tools.
• Collaborative and influential leadership style, with the ability to engage effectively across executive, operational and frontline teams.
• High resilience, energy and adaptability, with the ability to perform in a fast-paced and dynamic environment.