Commercial Director, Hospitality

HMLET CENTRAL PTE. LTD.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Hmlet is seeking a commercially driven hospitality leader to own revenue strategy and sales for a portfolio of hotels and serviced apartments. You will work with the CEO, GM Hospitality, and cross-functional teams to optimize pricing, channel mix and demand generation.

You will lead revenue management with a focus on ADR, RevPAR and occupancy, while building a scalable sales engine and strong KPI governance to drive profitable growth across APAC.

Qualifications

• Progressive commercial experience in hotels, serviced apartments or similar hospitality segments.
• Strong leadership across revenue, sales, distribution or related functions.
• Deep understanding of ADR, RevPAR, occupancy and dynamic pricing.

Responsibilities

• Own the revenue and financial performance of the Hospitality portfolio.
• Drive pricing strategy, rate architecture, segmentation and demand forecasting.
• Manage distribution across direct and OTA channels to maximise profitability.
• Develop property-level budgets, forecasts and performance dashboards.
• Identify new revenue pools and opportunities across the portfolio.
• Establish KPIs and a regular performance rhythm for Revenue and Sales.

Skills

Revenue Management

Leadership

Forecasting

P&L ownership

Channel Distribution

Strategic planning

Job description

About Hmlet

Hmlet is one of Asia-Pacific’s leading flexible-living and co-living brands. Founded in 2016 and headquartered in Singapore, Hmlet operates a portfolio of design-led, move-in-ready homes across key gateway cities including Singapore, Hong Kong, and Tokyo, offering members flexible leases, fully serviced residences, and a connected community. Backed by leading institutional investors and real-estate partners, Hmlet is scaling its platform and product lines across the region and looking for a leader to shape and drive the commercial strategy for our Hospitality portfolio across hotels and serviced apartments.

The Role

Reporting to the CEO and partnering closely with the General Manager, Hospitality, you will bring together P&L ownership, revenue strategy, sales, distribution and demand generation to unlock the full potential of our portfolio and build a sustainable platform for profitable growth.

You will lead the Revenue and Sales functions and work closely with Marketing, Operations and Guest Experience to ensure our properties have the right positioning, pricing and demand strategies to maximise performance.

Key responsibilities:

• Own the financial performance of the Hospitality portfolio, with accountability for revenue, profitability, budgets and agreed P&L outcomes.
• Drive revenue strategy across the portfolio, including pricing, rate architecture, segmentation, demand forecasting, occupancy and yield optimisation.
• Develop property-level budgets, forecasts and performance plans, identifying whether properties are ahead or behind plan and driving corrective action. Ensure these decisions are informed by market demand, competitive intelligence and commercial data.
• Own distribution strategy across direct and third-party channels, including OTAs, and optimise channel mix, availability, rate parity, promotions and distribution costs to maximise profitable revenue.
• Further diversify the demand pipeline across corporate, direct, long-stay, partnerships and other relevant segments, identifying new revenue pools and market opportunities for each property.
• Establish a regular performance rhythm across Revenue and Sales, with clear KPIs, forecasts, pipeline management, account ownership and conversion discipline.
• Develop property-level growth plans with clear commercial priorities and milestones, continuously identifying opportunities to strengthen revenue, market positioning and profitability.
• Translate Guest Experience and frontline insights into improvements in pricing, product, sales and revenue strategy.
• Create strong feedback loops between Revenue, Sales, Marketing, Guest Experience and Operations so that decisions reflect evolving customer behaviour, market dynamics and opportunities across the portfolio.
• Partner closely with the CEO, Finance and GM Hospitality on the strategic and financial decisions that strengthen portfolio performance and support Hmlet's longer-term growth ambitions.

Ideal Candidate

In this role, we are looking for a commercially driven hospitality leader with an entrepreneurial mindset, who naturally spots opportunities for growth, understands the levers that drive performance, and translates insight into decisive action and measurable outcomes. You have:

• At least 12 years of progressive commercial experience within hotels, serviced apartments, extended-stay, hospitality or a closely related businesses, with a proven track record of improving the performance of properties.
• Significant leadership experience across Revenue Management, Sales, Distribution and/or broader Commercial functions, ideally across multiple properties.
• Deep understanding of hotel revenue management including ADR, RevPAR, occupancy, segmentation, dynamic pricing, demand forecasting and competitive positioning.
• Strong understanding of OTA and direct distribution economics, channel mix and the levers available to improve profitable direct business.
• Proven ability to build and lead corporate and property-level sales engines, including pipeline development, account management, conversion and new-business generation.
• Strong analytical and financial capability, comfortable moving between property-level operational detail and portfolio-level commercial strategy.
• Experience leading and developing commercially oriented teams, with the ability to establish clear KPIs and create accountability without creating unnecessary bureaucracy.
• Strong stakeholder-management skills and the confidence to partner directly with senior leadership, Finance, Operations and property teams.
• Experience in a turnaround, transformation, high-growth or entrepreneurial environment would be highly advantageous.
• Experience across wider APAC hospitality market would be an advantage.

What's in it for you?

• Exciting opportunity to influence the full revenue journey across a growing portfolio of hotels and serviced apartments.
• A role where you build, not simply inherit. Work with existing expertise across Revenue and Sales while shaping the structure, capabilities, KPIs and ways of working required for the next phase of growth.
• Operate at the heart of the business by reporting directly to the CEO, and have a meaningful voice in portfolio, investment and operating decisions.
• Grow with us as Hmlet strengthens its operating model and expands.