AVP, Specialist, Martech Orchestration Product Owner (Enterprise Performance Marketing & Platform), Group Marketing & Communications

DBS Bank Ltd; Singapore; Sur place; SGD 120 000 - 180 000; Plein temps

Résumé du poste

DBS Bank Ltd in Singapore seeks a Senior Marketing Tech Leader to own the strategy and delivery of enterprise MarTech orchestration platforms. You will collaborate with Marketing, Technology, Data and country teams to enable personalised customer engagement and improve marketing efficiency.

You will define the product vision and roadmap, lead cross-functional Agile teams, and drive platform integration, analytics, and AI-enabled campaigns to enhance customer journeys.

Qualifications

• Bachelor’s degree in marketing, Business, Information Technology, Engineering, or a related discipline.
• Experience in MarTech, campaign orchestration, product ownership, or marketing platform delivery.
• Proven ability to lead cross-functional Agile teams and manage complex technology initiatives.
• Sound understanding of customer journeys, data integration, personalisation, analytics, and campaign operations.
• Strong stakeholder management, communication, prioritisation, and problem-solving skills.
• Martech Tools experience and understanding Unica, Tealium, Google Analytics, Cvent etc.

Responsabilités

• Define and manage the product vision, roadmap, priorities, and success measures for MarTech orchestration platforms.
• Engage with business stakeholders to understand needs and translate them into user stories, acceptance criteria, and delivery plans.
• Lead Agile teams through solution design, development, testing, deployment, and post-implementation review.
• Drive platform integration, user adoption, governance, and ongoing improvement of campaign processes.
• Collaborate with Marketing, Technology, Data, Analytics, business units, and country teams to align priorities and manage dependencies.
• Apply data, experimentation, automation, and AI to improve personalisation, customer journeys, and marketing productivity.
• Monitor platform performance, delivery risks, stakeholder outcomes, and business value delivered.

Connaissances

Cross-functional leadership

Agile methodologies

Stakeholder management

Data-driven decision making

Problem solving

Formation

Bachelor's degree in marketing, Business, Information Technology, Engineering, or related discipline

Outils

Unica

Tealium

Google Analytics

Cvent

APIs

Description du poste

Business Function:

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Role Overview:

Lead the strategy, delivery, and continuous improvement of enterprise MarTech orchestration platforms. Collaborate with Marketing, Technology, Data, and country teams to enable personalised customer engagement, strengthen marketing performance, and improve operational efficiency.

Key Responsibilities

• Define and manage the product vision, roadmap, priorities, and success measures for MarTech orchestration platforms.
• Engage with business stakeholders to understand their needs and translate them into clear user stories, acceptance criteria, and delivery plans.
• Lead Agile teams through solution design, development, testing, deployment, and post-implementation review.
• Drive platform integration, user adoption, governance, and the continuous improvement of campaign processes.
• Collaborate with Marketing, Technology, Data, Analytics, business units, and country teams to align priorities and manage dependencies.
• Apply data, experimentation, automation, and AI to improve personalisation, customer journeys, and marketing productivity.
• Monitor platform performance, delivery risks, stakeholder outcomes, and the business value delivered.

Requirements

• Bachelor’s degree in marketing, Business, Information Technology, Engineering, or a related discipline.
• Relevant experience in MarTech, campaign orchestration, product ownership, or marketing platform delivery.
• Proven ability to lead cross-functional Agile teams and manage complex technology initiatives.
• Sound understanding of customer journeys, data integration, personalisation, analytics, and campaign operations.
• Strong stakeholder management, communication, prioritisation, and problem-solving skills.
• Experience with MarTech platforms, cloud integrations, APIs, and AI-enabled marketing solutions would be an advantage.
• Martech Tools experience and understanding [Unica, Tealium, Google Analytics, Cvent etc.]

Location:

DBS Asia Central

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time