User Growth Strategy Manager (Singapore)

NetEase Games; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

NetEase Games in Singapore is seeking a User Growth Strategy Manager to identify growth opportunities and drive strategies across acquisition, engagement, retention, referral, and monetization for mobile games.

You will lead growth campaigns, referral programs, and partnerships with publishers, platforms, creators, and other partners, collaborating with Product, Engineering, Marketing, and Community teams to optimize results.

Qualifications

• 3+ years in product operations, growth operations, game operations, or related field.
• Hands-on growth strategies, campaigns, user incentives, or community operations.
• Strong ownership and ability to drive projects from idea to delivery.
• Solid analytical, communication, and cross-functional collaboration skills.

Responsibilities

• Identify user needs and growth opportunities through user feedback, behavioral data, market trends, and major game launches.
• Develop user growth strategies across acquisition, engagement, retention, referral, and monetization.
• Explore and execute growth campaigns, promotional mechanics, referral programs, and user incentives.
• Grow global user communities, monitor user sentiment, and turn feedback into product and operational improvements.
• Lead partnerships with game publishers, platforms, creators, and other partners, including co-marketing and game launch campaigns.
• Collaborate with Product, Engineering, Marketing, Business Development, and Community teams to deliver, evaluate, and optimize growth initiatives.

Skills

Growth strategy

Campaign management

Data analysis

Cross-functional collaboration

Bilingual Mandarin/English

Job description

User Growth Strategy Manager (Singapore)

What You Will Do

• Identify user needs and growth opportunities through user feedback, behavioral data, market trends, and major game launches.
• Develop user growth strategies across acquisition, engagement, retention, referral, and monetization.
• Explore and execute growth campaigns, promotional mechanics, referral programs, and user incentives.
• Grow global user communities, monitor user sentiment, and turn feedback into product and operational improvements.
• Lead partnerships with game publishers, platforms, creators, and other industry partners, including co-marketing, player benefits, game launch campaigns, and product integrations.
• Collaborate with Product, Engineering, Marketing, Business Development, and Community teams to deliver, evaluate, and optimize growth initiatives.

Job Requirements

• 3+ years of experience in product operations, growth operations, game operations, or a related field.
• Strong user insight and market awareness, with hands-on experience in growth strategies, campaigns, user incentives, or community operations.
• Strong ownership and execution skills, with the ability to independently drive projects from idea to delivery.
• Solid analytical, communication, project management, and cross-functional collaboration skills.
• Professional working proficiency in Mandarin Chinese and English.
• Results-oriented, adaptable, and passionate about mobile games and the global gaming industry.