Tablets Product Marketing Lead: Growth & GTM Strategy

Samsung Electronics; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Samsung Electronics is seeking a seasoned Product Manager for Samsung Tablets in Singapore. You will own product life cycle, pricing, GTM planning and cross-functional collaboration with Sales, Marketing and Retail teams to drive market share and profitability.

Responsibilities include roadmap planning, competitive benchmarking, and driving end-to-end launches. The role requires strong communication skills and a strategic mindset to align HQ with regional priorities and channel partners.

Qualifications

• Degree holder with 5–7 years in Product Management/Marketing.
• Strong commercial sense and analytical mind.
• Excellent communication and collaboration skills.

Responsibilities

• Manage product life cycle, positioning, benchmarking and pricing matters.
• Lead GTM plans and initiatives to increase Proud-To-Own and brand loyalty.
• Analyze competitors, market trends and identify gaps to grow market share for Samsung Tablets.
• Plan product roadmap, pricing strategy with HQ and communicate to stakeholders and customers.
• Lead end-to-end go-to-market strategy and new product launches with Sales and Marketing teams.
• Grow channel/account revenue while maintaining pricing harmony and minimizing cannibalisation.
• Bridge between HQ and RHQ to meet product & pricing needs; strong communicator.
• Collaborate with KAMs, Brand Marketing and SCM to drive sell-out and co-marketing campaigns.
• Forecast management to support growth and optimise inventory.
• Provide regular management reports with insights to achieve objectives.
• Identify third-party partnerships to boost demand and visibility.

Skills

Product management

Market analysis

Pricing strategy

Go-to-market

Channel management

Communication

Leadership

Education

Bachelor's degree

Tools

MS PowerPoint

MS Excel

MS Word

Job description

Samsung Electronics is seeking a seasoned Product Manager for Samsung Tablets in Singapore. You will own product life cycle, pricing, GTM planning and cross-functional collaboration with Sales, Marketing and Retail teams to drive market share and profitability.

Responsibilities include roadmap planning, competitive benchmarking, and driving end-to-end launches. The role requires strong communication skills and a strategic mindset to align HQ with regional priorities and channel partners.