Product Marketing Manager, Tablets

samsung electronics singapore pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Samsung Electronics Singapore Pte. Ltd. is seeking a results-driven Product Manager to drive market share, revenue, and profits for Samsung Tablets.

You will own product life cycle, positioning, benchmarking, and pricing, while leading GTM initiatives to boost Proud-To-Own customer loyalty. You will analyze market trends, plan roadmaps with HQ, and collaborate with Sales, Marketing, and Retail Marketing to execute launches and campaigns across all channels, ensuring pricing harmony and strong

Qualifications

• Degree holder with 5–7 years of product management/marketing experience.
• Strong commercial sense and analytical mind.
• Team player with influencing and communication skills.
• Excellent communication & collaboration skills.

Responsibilities

• Drive market share, revenue targets and profits for Samsung Tablets.
• Lead Go-To-Market plans and initiatives to grow brand loyalty.
• Analyze competitors, market trends and identify growth gaps.
• Plan product roadmap and pricing strategy with HQ and stakeholders.
• Lead end-to-end go-to-market strategy and product launches with Sales and Marketing.
• Manage channel revenue while minimizing cannibalisation and maintaining pricing harmony.
• Collaborate with KAMs, Brand Marketing and SCM to drive sell-out and co-marketing campaigns.
• Forecast management to support growth and optimise inventory.
• Provide management reports with insights and recommendations.

Skills

Commercial sense

Analytical mind

Team player

Influencing skills

Communication skills

Interpersonal skills

Collaboration skills

Education

Bachelor's degree or higher

Tools

MS PowerPoint

MS Excel

MS Word

Job description

Position Summary

This role is responsible for driving the market share, revenue targets and profits for Samsung Tablets.

Role Responsibilities:

• Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive Go-To-Market (GTM) plans and initiatives to increase Proud-To-Own and brand loyalty
• Analyze competitors, market trends and identify gaps to grow market share for Samsung Tablets
• Plan product roadmap, pricing strategy with HQ and communicate to all internal stakeholders and external customers.
• Plan and lead end to end go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans
• Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation
• Bridge between HQ and RHQ to ensure product & pricing needs and requests are met. Must be a strong communicator.
• Work closely with Key Account Managers, Brand Marketing and SCM to drive sell out and execute co marketing campaigns with channel partners
• Detailed forecast management to support business growth while optimising inventory holding
• Provide regular management report with insights and recommendations to achieve business objectives and achieve sustainable growth
• Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung Tablets

Role Requirements:

• Degree holder with at least 5-7 years of relevant working experience in Product Management/Marketing
• Have strong commercial sense and analytical mind
• Must be a team player and strong influencing skills
• Good communication and interpersonal skills
• Proficient with MS Power Point, Excel, and Word
• Excellent communication & collaboration skills