Strategy and Analytics Intern - Regional CRM, Regional Brand & Growth Marketing

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 11,000 - 18,000; Full time

Benefits offered by this job

3–6 month internship

Internship stipend

Job summary

SHOPEE SINGAPORE PRIVATE LIMITED is seeking interns to support marketing analytics and CRM initiatives. You will analyse user behaviour, define CRM strategies for various business lines and produce reports to guide campaign tactics across markets.

The role involves market research on CRM practices, interpreting AB-test results, and collaborating with stakeholders in a fast-paced e-commerce environment. 3–6 month internships are preferred; 3 days/week part-time also welcome.

Qualifications

• Currently pursuing a Bachelor's or Master's Degree in related fields (business, marketing, analytics, statistics etc.)
• Familiar with AB-testing and able to interpret results of hypothesis testing
• Good communication skills and stakeholder management
• Experience in the CRM area or e-Commerce industry is a plus
• Hands-on experience on using LLP like Gemini and ChatGPT is a plus
• Proficient knowledge of SQL is a plus
• Full-time interns preferred (3-6 months)
• Part-time interns who can commit at least 3 working days a week are also welcome to apply

Responsibilities

• Analyse user behaviour and facilitate defining CRM strategies of specific business lines
• Produce incentive test reports and support developing the most effective tactics for each user segment
• Consolidate and summarise historical tests to understand benefits and trade-offs of strategies in different markets
• Conduct market research on industrial CRM practices to explore opportunities to adopt best practices

Skills

AB-testing

Hypothesis testing

Communication

CRM knowledge

Education

Bachelor's or Master's in business/marketing/analytics

Tools

SQL

Gemini

ChatGPT

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Analyse user behaviour and facilitate defining Customer Relationship Management (CRM) strategies of specific business lines
• Produce incentive test reports and support developing the most effective tactics for each user segment, based on business impact and cost efficiencies
• Consolidate and summarise historical tests and analysis to help the team build a holistic understanding of the benefits and trade-offs of strategies in different markets
• Conduct market research on industrial CRM practices to explore opportunities to adopt best practices

Requirements:

• Currently pursuing a Bachelor's or Master's Degree in related fields (business, marketing, analytics, statistics etc.)
• Familiar with AB-testing and able to interpret results of hypothesis testing
• Good communication skills and stakeholder management
• Experience in the CRM area or e-Commerce industry is a plus
• Hands-on experience on using LLP like Gemini and ChatGPT is a plus
• Proficient knowledge of SQL is a plus
• Full-time interns preferred (3-6 months)
• Part-time interns who can commit at least 3 working days a week are also welcome to apply