Strategy and Analytics Intern - Regional CRM, Regional Brand & Growth Marketing

Shopee; Singapore; On-site; SGD 20,000 - 31,000; Full time

Job summary

Shopee is seeking a driven CRM Marketing intern in Singapore to analyse user behavior and help shape CRM strategies across business lines. You will support incentive testing, report generation, and cross-market analysis to optimise campaigns and drive engagement.

Ideal candidates are pursuing degrees in business/marketing/analytics, with AB-testing and SQL familiarity, and strong communication skills for stakeholder collaboration.

Qualifications

• Pursuing a Bachelor's or Master's Degree in related fields (business, marketing, analytics, statistics).
• Familiar with AB-testing and able to interpret results of hypothesis testing.
• Strong communication skills and stakeholder management.
• CRM or e-commerce experience is a plus.
• Hands-on experience with Gemini and ChatGPT is a plus.
• Proficient knowledge of SQL is a plus.
• Full-time interns preferred (3–6 months).
• Part-time interns who can commit at least 3 days a week are welcome.

Responsibilities

• Analyse user behavior and help define CRM strategies for specific business lines.
• Produce incentive test reports and support tactics based on impact and cost.
• Summarise historical tests to understand benefits and trade-offs across markets.
• Conduct market research on CRM practices to explore best approaches.

Skills

AB-testing

SQL

Communication

Stakeholder management

Education

Bachelor's or Master's Degree in business/marketing/analytics

Tools

Gemini

ChatGPT

Job description

About The Team

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market.

Job Description

• Analyse user behaviour and facilitate defining Customer Relationship Management (CRM) strategies of specific business lines
• Produce incentive test reports and support developing the most effective tactics for each user segment, based on business impact and cost efficiencies
• Consolidate and summarise historical tests and analysis to help the team build a holistic understanding of the benefits and trade-offs of strategies in different markets
• Conduct market research on industrial CRM practices to explore opportunities to adopt best practices

Requirements

• Currently pursuing a Bachelor's or Master's Degree in related fields (business, marketing, analytics, statistics etc.)
• Familiar with AB-testing and able to interpret results of hypothesis testing
• Good communication skills and stakeholder management
• Experience in the CRM area or e-Commerce industry is a plus
• Hands-on experience on using LLP like Gemini and ChatGPT is a plus
• Proficient knowledge of SQL is a plus
• Full-time interns preferred (3-6 months)
• Part-time interns who can commit at least 3 working days a week are also welcome to apply