Strategy & Analytics Lead, Regional Brand & Growth Marketing

Shopee; Singapore; Presencial; SGD 90 000 - 130 000; Tempo integral

Resumo da oferta

Shopee in Singapore seeks a CRM & Growth Marketing leader to own lifecycle strategies, segmentation and personalization across push, in-app, email and vouchers.

You will map the buyer journey, align CRM with growth roadmaps, lead cross-functional initiatives with Data, BI, Product and Engineering, and drive experimentation to improve conversion and retention.

Qualificações

• Bachelor’s degree required; master’s advantageous but not required.
• Minimum 3 years of strategy experience in top-tier strategy consulting or equivalent.
• Strong analytical and problem-solving skills with data-driven recommendations.
• Excellent communication and stakeholder management across functions and markets.
• Ability to manage priorities independently in a dynamic environment.
• Experience in e-commerce, CRM, performance marketing or affiliate marketing is a plus.
• Familiarity with A/B testing, AI tools or marketing automation is advantageous.

Responsabilidades

• Own monthly CRM and lifecycle strategies across audiences and segments to drive engagement, transactions, retention, and growth.
• Set strategic direction for CRM capabilities: segmentation, personalization, automation, channel roles and measurement.
• Lead CRM strategy across push, in-app messages, email and vouchers with audience segments and journeys.
• Map buyer journey using behavioral data and feedback to identify friction and optimize conversion and trust.
• Lead regular planning and senior stakeholder reviews across local and regional teams.
• Establish a disciplined test-and-learn approach, collaborating with Data, BI, Product and Engineering on scalable analytics.
• Coach team members and coordinate cross-functional workstreams with clear ownership.

Conhecimentos

Analytical thinking

Problem solving

Communication

Stakeholder management

Prioritization

Collaboration

Formação académica

Bachelor’s Degree

Master’s degree advantageous

Ferramentas

CRM software

A/B testing tools

AI marketing tools

Descrição da oferta de emprego

About The Team

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About The Team

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description

• Ownership of Monthly Transaction User growth crosses different audiences and segments of buyers. Lead the development of user segmentation and lifecycle strategies to drive user engagement, transactions, retention, and business growth
• Set the strategic direction for CRM and lifecycle capabilities, including segmentation, personalization, automation, channel roles and measurement. Align CRM plans with customer needs and the broader growth roadmap.
• Lead CRM strategy across push notifications, in-app messages, email and vouchers. Build audience segments, event-triggered journeys, personalization, suppression rules and contact-frequency controls.
• Map the buyer journey from discovery and product consideration. Use behavioral data, customer feedback and operational signals to identify friction. Shape the end-to-end buyer journey strategy. Identify the experience barriers with the greatest effect on conversion, repeat purchase and trust, and align Product and Operations on the improvements that will address them.
• Lead regular planning and senior stakeholder reviews. Secure alignment on goals, investment, ownership and key decisions across local and regional teams.
• Establish a disciplined test-and-learn approach across the portfolio. Ensure teams assess incrementality, unit economics and customer impact before scaling initiatives. Collaborate with Data, Business Intelligence, Product and Engineering teams to develop scalable analytical solutions and explore AI-enabled marketing capabilities
• Coach team members and coordinate cross-functional workstreams; set clear owners, milestones and follow-up for priority initiatives.

Requirements

• Bachelor’s Degree in any field; a Master’s degree would be advantageous but is not required
• Minimum 3 years of full-time strategy working experience in a top-tier strategy consulting firm, excluding internship and part-time work experience
• Strong analytical and problem-solving skills, with the ability to structure ambiguous problems and develop data-driven recommendations
• Strong communication and stakeholder management skills, with the ability to collaborate across functions and markets
• Ability to manage priorities independently and work effectively in a dynamic, collaborative environment
• Experience in e-commerce, digital platforms, customer relationship management (CRM), performance marketing or affiliate marketing would be advantageous
• Familiarity with A/B testing, AI tools or marketing automation would be advantageous