Strategic Promotions Marketing Lead

Income Insurance Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Income Insurance Limited is seeking a seasoned Marketing Promotions professional in Singapore to lead consumer promotions that drive business growth. You will partner with business teams, digital channels, and product marketing to design compelling promotions and optimize campaign performance.

You will develop sound business cases, manage budgets, track sales impact, and coordinate with design and legal/compliance to ensure timely, compliant execution.

Qualifications

• Experience in product marketing or promotion marketing with a proven track record.
• Strong business acumen and willingness to learn and grow.
• Ability to analyze sales data and consumer trends to drive marketing promotions.
• Experience delivering projects within deadlines and budgets.
• Experience with campaign setup, user testing, and working with technical teams.

Responsibilities

• Plan and support the launch of consumer promotions to drive business goals.
• Work with business teams to develop a strong business case and recommendations on promotion mechanics.
• Develop promotion strategy and calendar to optimize efficiency and drive sales.
• Collaborate with external creatives or internal designers for campaign execution.
• Plan monthly and quarterly promotions calendar and provide recommendations on mechanics and flighting.
• Ensure promotion mechanics are tested, accurate, and displayed correctly.

Skills

Marketing

Promotions

Project management

Data analysis

Budget tracking

Copywriting

Communication skills

Attention to detail

Insurance industry experience

Education

Degree in marketing

Business degree

Tools

Microsoft Excel

Job description

Income Insurance Limited is seeking a seasoned Marketing Promotions professional in Singapore to lead consumer promotions that drive business growth. You will partner with business teams, digital channels, and product marketing to design compelling promotions and optimize campaign performance.

You will develop sound business cases, manage budgets, track sales impact, and coordinate with design and legal/compliance to ensure timely, compliant execution.