Brand Marketing Lead: Strategy, Activation & Campaigns

Income Insurance Limited; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Income Insurance Limited is seeking a Brand Marketing Manager to drive the brand strategy and act as custodian of the brand across online and offline channels. The role leads ATL campaign development, activations and sponsorships, ensuring consistent messaging and identity while boosting trust, value and brand equity.

You will translate market insights into targeted campaigns, manage budgets and agencies, collaborate with cross-functional teams, and mentor the Brand Marketing team to deliver

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related discipline.
• At least 5 years of relevant experience in brand management, marketing or advertising.
• Proven track record of successfully managing brand/product campaigns.
• Strong communication skills, both verbal and written.

Responsibilities

• Define and execute brand strategies aligned with the company’s vision, mission, and business goals.
• Lead ATL campaign development and execution, brand activations and sponsorships.
• Develop and execute integrated brand activation strategies that bring the brand purpose and positioning to life.
• Conceptualize, plan, and manage 360-degree marketing campaigns across offline and online channels.
• Analyse campaign performance with post-campaign reports and optimize strategies based on KPIs.
• Collaborate with product, sales, digital, PR and cross-functional teams to ensure integrated marketing efforts.
• Manage budgets and external agencies to ensure timely and cost-efficient delivery.
• Lead and mentor the Brand Marketing team to foster a culture of creative effectiveness.

Skills

Critical thinking

Communication skills

Project management

Data-driven marketing

Education

Bachelor’s degree in Marketing, Communications, Business Administration or any related discipline

Job description

Income Insurance Limited is seeking a Brand Marketing Manager to drive the brand strategy and act as custodian of the brand across online and offline channels. The role leads ATL campaign development, activations and sponsorships, ensuring consistent messaging and identity while boosting trust, value and brand equity.

You will translate market insights into targeted campaigns, manage budgets and agencies, collaborate with cross-functional teams, and mentor the Brand Marketing team to deliver