Strategic Performance Marketing Planner

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 52,000 - 75,000; Full time

Job summary

Publicis Groupe Holdings B.V. is seeking a detail-oriented digital planner with a strong interest in performance marketing to drive measurable outcomes for clients across channels.

The role focuses on lead generation and conversion-focused campaigns while offering hands-on experience in planning and optimization. You will collaborate with multi-market teams, build data-informed campaigns, monitor performance, and deliver regular reports.

Qualifications

• 1–3 years of experience in digital media planning or performance marketing.
• Good understanding of performance marketing principles.
• Strong stakeholder management and communication skills.
• Ability to translate data into actionable recommendations.

Responsibilities

• Develop digital media strategies and channel plans aligned to client goals.
• Build integrated media plans using planning tools and platform insights.
• Lead digital media plans across Search, Social and Programmatic.
• Assist in audience targeting, including B2B campaigns like LinkedIn.
• Coordinate campaign planning and execution across markets and time zones.
• Engage with clients, provide updates on media trends and campaign reports.
• Oversee campaign delivery with attention to detail and accuracy.
• Monitor, optimize and evaluate performance across channels with tactics.

Skills

Digital media planning

Performance marketing

Stakeholder management

Data-driven campaigns

Strong communication

Job description

Publicis Groupe Holdings B.V. is seeking a detail-oriented digital planner with a strong interest in performance marketing to drive measurable outcomes for clients across channels.

The role focuses on lead generation and conversion-focused campaigns while offering hands-on experience in planning and optimization. You will collaborate with multi-market teams, build data-informed campaigns, monitor performance, and deliver regular reports.