Strategic Partnerships & Segmented Engagement Lead

CIMB Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

CIMB Singapore is seeking a seasoned Business Development professional with 5–7 years in banking to lead partnerships and the Introducer Programme. You will drive onboarding, negotiate terms, manage contracts, and optimise customer communications to enhance engagement.

You will work closely with branch staff to ensure seamless customer experiences, oversee events for affluent segments, and maintain data-driven processes with strong compliance.

Qualifications

• Degree holder with relevant banking or financial services exposure.
• CMFAS qualifications – M5, M8, M8A, M9, M9A; HI advantageous.
• 5–7 years of experience in business development, preferably in banking and financial services.

Responsibilities

• Facilitating the onboarding process for partners to strengthen value proposition and alignment with business objectives.
• Engaging in strategic negotiations with partners to maximize value and secure favourable terms.
• Managing end-to-end contract lifecycle, liaising with partners, reviewing agreements, and ensuring compliance.
• Heading and overseeing the Introducer Programme management and enhancements to boost attractiveness and engagement.
• Developing and delivering customer communications across channels to ensure consistent messaging.
• Overseeing timing and frequency of communications to optimise engagement and avoid oversaturation.
• Segmenting and personalising communications based on age, demographics, purchase history, and behaviour.
• Ensuring timely data retrieval to support operations and analytics, maintaining data integrity.
• Conducting maker-checker for promotional fulfilments to ensure accuracy and compliance.
• Drafting memos and coordinating approvals with stakeholders to maintain proper documentation.
• Collaborating with service ambassadors and branch staff for customer walk-in experience; responding to inquiries.
• Conceptualisation and execution of engagement and appreciation events for Preferred Banking and Emerging Affluent segments; tracking ROI.
• Onboarding internal and external stakeholders and vendors to deliver seamless event experiences.
• Tracking of inventory.

Skills

Banking knowledge

Communication

Planning & Organisation

Education

Bachelor's degree

Job description

CIMB Singapore is seeking a seasoned Business Development professional with 5–7 years in banking to lead partnerships and the Introducer Programme. You will drive onboarding, negotiate terms, manage contracts, and optimise customer communications to enhance engagement.

You will work closely with branch staff to ensure seamless customer experiences, oversee events for affluent segments, and maintain data-driven processes with strong compliance.