Strategic Media Lead for Growth & Performance

Publicis Groupe; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Publicis Groupe in Singapore seeks a Senior Manager to lead integrated media strategy, planning, campaign delivery and client servicing across key accounts. You will translate business objectives into actionable media plans and oversee campaign execution, ensuring alignment with client goals and budgets.

The role requires strategic thinking, strong client leadership and analytics to optimise performance and deliver measurable business outcomes.

Qualifications

• Strong communication and stakeholder management skills.
• Experience across paid social, search, programmatic, video and display.
• Excellent analytical and data interpretation abilities.

Responsibilities

• Serve as primary point of contact for clients across planning, execution and performance discussions.
• Develop full-funnel media strategies aligned to client goals and budgets.
• Oversee end-to-end campaign implementation across digital and integrated channels.
• Monitor performance against KPIs and provide optimisation recommendations.
• Lead reporting and insights to senior stakeholders.
• Manage budgets, forecasts and commercial aspects of campaigns.

Skills

Digital media planning

Media buying

Audience targeting

Analytics

Budget management

Tools

Media reporting tools

Job description

Publicis Groupe in Singapore seeks a Senior Manager to lead integrated media strategy, planning, campaign delivery and client servicing across key accounts. You will translate business objectives into actionable media plans and oversee campaign execution, ensuring alignment with client goals and budgets.

The role requires strategic thinking, strong client leadership and analytics to optimise performance and deliver measurable business outcomes.