Strategic Marketing & Planning Lead — Global Banking

OCBC Group; Singapore; Vor Ort; SGD 210.000 - 320.000; Vollzeit

Benefits dieser Stelle

Competitive base salary

Flexible benefits

Zusammenfassung

OCBC Group seeks a Senior Manager who will lead Strategic Marketing & Planning for Global Wholesale Banking. You will translate business priorities into enterprise marketing strategies and integrated go-to-market plans, partnering with senior leaders to drive growth and market leadership.

The role requires 12–15 years in marketing strategy or related fields, with strong stakeholder influence, English and Chinese proficiency, and a track record in cross-functional leadership. On-site in Singapore.

Qualifikationen

• 12–15 years of experience in marketing strategy, B2B marketing, consulting, or business transformation.
• Proven experience developing enterprise marketing strategies and customer value propositions.
• Strong strategic thinking and structured problem-solving skills.
• Experience influencing senior stakeholders and executive leadership teams.
• Excellent communication, storytelling and presentation skills.
• English and Chinese language proficiency is required.

Aufgaben

• Lead the development of marketing strategies that support long-term business priorities.
• Translate priorities into enterprise marketing plans and integrated go-to-market campaigns.
• Drive strategic planning and governance across the marketing function.
• Identify new growth opportunities and emerging customer trends.
• Develop differentiated customer propositions across priority segments.
• Shape executive narratives and strengthen OCBC's market positioning.

Kenntnisse

Strategic thinking

Problem solving

Executive communication

Stakeholder management

Cross-functional leadership

B2B marketing

English/Chinese bilingual

Jobbeschreibung

OCBC Group seeks a Senior Manager who will lead Strategic Marketing & Planning for Global Wholesale Banking. You will translate business priorities into enterprise marketing strategies and integrated go-to-market plans, partnering with senior leaders to drive growth and market leadership.

The role requires 12–15 years in marketing strategy or related fields, with strong stakeholder influence, English and Chinese proficiency, and a track record in cross-functional leadership. On-site in Singapore.