Strategic Marketing Lead: Campaigns, Analytics & Growth

INITIA MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

INITIA MANAGEMENT PTE. LTD. is seeking a Marketing Leader to shape and implement integrated strategies for online and offline channels. You will ensure content accuracy, lead campaigns, and guide a team of marketing professionals to meet goals.

You will analyze campaign performance, collaborate with external agencies, and manage budgets while delivering high-quality promotional materials and messaging.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Expert on media channels and client relationships.
• Excellent creativity, adaptability, research, writing and public speaking.
• Strong leadership, people management and attention to detail.
• Budgeting experience and strong organisational skills.
• Copywriting skills.
• Computer-literate with MS Office, Mac and Windows.
• Multitasking ability.

Responsibilities

• Formulates and leads marketing strategies aligned with corporate goals.
• Delivers on-brand content across online and offline channels.
• Analyzes campaign effectiveness and reports results.
• Interviews, hires and trains marketing staff as needed.
• Develops detailed marketing plans for all media channels.
• Manages budgets and tracks marketing spend and ROI.

Skills

Media channels

Client relationships

Creativity

Leadership

Budgeting

Copywriting

Computer literacy

Multi-tasking

Education

Bachelor's Degree in Marketing

Job description

INITIA MANAGEMENT PTE. LTD. is seeking a Marketing Leader to shape and implement integrated strategies for online and offline channels. You will ensure content accuracy, lead campaigns, and guide a team of marketing professionals to meet goals.

You will analyze campaign performance, collaborate with external agencies, and manage budgets while delivering high-quality promotional materials and messaging.