Marketing Strategy Lead — Campaigns, Analytics & Growth

him thai construction pte. ltd.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

him thai construction pte. ltd. Marketing Manager in Singapore leads strategy and execution across channels to drive revenue targets. You will develop integrated marketing plans and go-to-market strategies aligned with business goals, coordinating with multiple functions.

The role oversees multi-channel campaigns, manages budgets and vendor contracts, and analyzes KPI data to optimize funnel performance. Mentorship and cross-functional collaboration are key aspects of the position.

Responsibilities

• Strategy & Planning: Develop and manage comprehensive marketing plans and go-to-market strategies aligned with business goals.
• Campaign Execution: Oversee multi-channel campaigns across digital, social media, email, content, and paid/organic channels.
• Budget & Vendor Management: Allocate, monitor, and manage department budgets, agency contracts, and third-party vendors.
• Data & Analytics: Track key performance indicators (KPIs), analyze campaign ROI, and optimize funnels based on metrics.
• Team Leadership: Supervise, mentor, and line-manage marketing staff, specialists, or external partners.
• Cross-Functional Collaboration: Partner closely with sales, product development, and senior leadership to align messaging and revenue targets.

Job description

him thai construction pte. ltd. Marketing Manager in Singapore leads strategy and execution across channels to drive revenue targets. You will develop integrated marketing plans and go-to-market strategies aligned with business goals, coordinating with multiple functions.

The role oversees multi-channel campaigns, manages budgets and vendor contracts, and analyzes KPI data to optimize funnel performance. Mentorship and cross-functional collaboration are key aspects of the position.