Strategic HORECA Sales & Key Accounts Leader

SUCCESS TIME PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

SUCCESS TIME PTE. LTD. in Singapore is seeking a seasoned sales professional to develop and expand HORECA accounts. You will manage key client relationships, negotiate contracts, and lead a small team to meet revenue targets.

The role emphasizes strategic account planning, market analysis, and collaboration with marketing and operations to ensure product availability and timely delivery.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).
• 3-7 years of experience in sales or key account management, preferably in food distribution or FMCG with a focus on HORECA.
• Strong network and proven success in managing HORECA clients
• Excellent communication, negotiation, and relationship-building skills.

Responsibilities

• Develop and maintain strong relationships with HORECA clients (e.g., hotels, restaurants, cafes, catering companies) to ensurelong-term partnerships.
• Drive sales growth by identifying new businessopportunities and expanding existing accounts within the HORECA sector.
• Collaborate with distributors and internal teams(e.g., marketing, operations) to ensure product availability and timelydelivery.
• Create and execute strategic sales plans to meet orexceed monthly, quarterly, and annual revenue targets.
• Analyze market trends, competitor activities, andclient needs to tailor offerings and stay ahead in the industry.
• Manage key account portfolios, including contractnegotiations, pricing strategies, and promotional campaigns.
• Maintain accurate records of sales activities andclient interactions using CRM tools.
• Represent the company at HORECA trade shows, industryevents, and client meetings to enhance brand presence.
• Lead a team of junior staff to ensure sales &operations are running smoothly

Skills

HORECA sales

Key account management

Negotiation

Relationship building

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM

Job description

SUCCESS TIME PTE. LTD. in Singapore is seeking a seasoned sales professional to develop and expand HORECA accounts. You will manage key client relationships, negotiate contracts, and lead a small team to meet revenue targets.

The role emphasizes strategic account planning, market analysis, and collaboration with marketing and operations to ensure product availability and timely delivery.