Strategic Global Brand Partnerships Lead (Gaming)

Wwshemi; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

HoYoverse in Singapore is seeking a Brand Partnerships Manager to identify, pitch, negotiate, and close commercial brand partnerships across FMCG and retail sectors. You will coordinate with Shanghai teams and HQ to align on terms, budgets, and milestones.

The role requires 3+ years in brand partnerships or IP licensing, fluent English and Chinese, strong negotiation, and deep business acumen. Global collaboration and gaming familiarity are a plus.

Qualifications

• 3+ years in brand partnerships, business development, or IP licensing.
• Experience with cross-industry partnerships and licensing deals.
• Fluent in English; comfortable presenting to international partners.

Responsibilities

• Identify, pitch, negotiate, and close commercial brand partnerships with leading brands in FMCG and Retail.
• Manage existing client relationships and explore new collaboration opportunities.
• Collaborate with Shanghai teams, global branding, legal, and regional BD teams on concepts, terms, and milestones.
• Formulate business proposals, evaluate deal terms, and build solid business cases.
• Oversee campaign execution with internal teams to ensure quality and timely delivery.
• Attend industry events, trade shows, and partner meetings as needed.

Skills

Brand partnerships

Business development

IP licensing

Negotiation

Cross-functional collaboration

Job description

HoYoverse in Singapore is seeking a Brand Partnerships Manager to identify, pitch, negotiate, and close commercial brand partnerships across FMCG and retail sectors. You will coordinate with Shanghai teams and HQ to align on terms, budgets, and milestones.

The role requires 3+ years in brand partnerships or IP licensing, fluent English and Chinese, strong negotiation, and deep business acumen. Global collaboration and gaming familiarity are a plus.