Strategic Experiential Marketing Lead

Agoda Company Pte. Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Agoda is seeking a Marketing Manager for B2B events to own end-to-end event programs and drive measurable business impact at scale. You will bridge strategy and execution, shaping event roadmaps and governance while collaborating with regional sales, BD, and product teams.

Background in events marketing or strategy is valued; consulting or PMO experience is equally respected. The role emphasizes data-driven decision making, framework-driven problem solving, and stakeholder influence in a

Qualifications

• We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential.
• You may come from: Events, field, or B2B marketing (a plus, not a must); Management consulting; Strategy or business transformation teams; PMO or complex program leadership roles; Business operations in high-growth environments.
• You likely demonstrate 8-12 years of experience.
• Structured Problem-Solving: Ability to turn ambiguity into clear frameworks and action plans; Strong analytical thinking and commercial acumen.
• Stakeholder Mastery: Experience working with senior leadership; Comfortable navigating high-visibility, high-complexity environments; Strong influence skills without relying on hierarchy.
• Execution Excellence: Exceptional project management discipline; Ability to manage multiple concurrent initiatives; Strong attention to detail without losing strategic altitude.
• Business Orientation: Understands P&L drivers and growth mechanics; Makes data-informed decisions; Focused on impact, not activity.

Responsibilities

• Translate commercial priorities into event strategies with clear business cases.
• Develop annual roadmaps aligned to growth objectives.
• Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality).
• Create scalable playbooks and operating models.
• Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership.
• Align diverse stakeholders with competing priorities.
• Drive structured working sessions and executive updates.
• Influence without direct authority in a matrix organization.
• Lead large, multi-workstream initiatives end-to-end.
• Build detailed project plans with risk mitigation and milestone tracking.
• Establish governance cadence and reporting mechanisms.
• Ensure disciplined execution across markets and teams.
• Build measurement frameworks and post-event impact analysis.
• Identify key performance levers and iterate based on data.
• Develop dashboards to track ROI and business outcomes.
• Introduce test-and-learn approaches to improve effectiveness.

Skills

Structured Problem-Solving

Stakeholder Mastery

Execution Excellence

Cross-Functional Leadership

Business Orientation

Job description

Agoda is seeking a Marketing Manager for B2B events to own end-to-end event programs and drive measurable business impact at scale. You will bridge strategy and execution, shaping event roadmaps and governance while collaborating with regional sales, BD, and product teams.

Background in events marketing or strategy is valued; consulting or PMO experience is equally respected. The role emphasizes data-driven decision making, framework-driven problem solving, and stakeholder influence in a