Manager, B2B Events & Experiential Marketing

Agoda Company Pte. Ltd.; Singapore; On-site; SGD 120,000 - 210,000; Full time

Job summary

Agoda, a Booking Holdings company, seeks a Marketing Manager for events to drive growth by shaping strategy, roadmaps, and measurable outcomes across regions. You will own end-to-end event programs and partner with Sales, BD, PR, Content, Branding, and senior leadership to deliver business impact.

Ideal candidates have 8–12 years in events or field/B2B marketing, strong structured thinking, data-driven decision making, and the ability to influence in a matrix organization.

Qualifications

• 8–12 years of experience in events, field marketing, or B2B marketing.
• Ability to turn ambiguity into clear frameworks and action plans.
• Experience working with senior leadership in matrix organizations.

Responsibilities

• Translate commercial priorities into event strategies with clear business cases.
• Develop annual roadmaps aligned to growth objectives.
• Lead cross-functional initiatives end-to-end across markets and teams.
• Build measurement dashboards and post-event impact analyses.
• Drive governance cadence and reporting to ensure disciplined execution.

Skills

Event marketing

Strategic planning

Cross-functional leadership

Stakeholder management

Data-driven marketing

Problem solving

Execution discipline

Education

Bachelor's degree in Marketing/Business

Tools

CRM/Marketing automation

Excel/Analytics

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Opportunity

The B2BEvent Marketingteam is looking for a strategic and results-driven Marketing Manager to own and scale this channel. Events are strategic levers for growth, activation, and relationship building.

This is not a logistics-led role. While operational execution is a critical component, this position sits at the intersection of strategy and execution: shaping how events drive measurable business impact at scale through strategic planning, stakeholder orchestration, and scalable frameworks that elevate events into a measurable business growth engine.

We are looking for someone who thrives in ambiguity, builds clarity through frameworks,leadscomplex cross-functional initiatives with discipline and influence,and earnsstrong stakeholder trust and executive confidence.

Experience in events marketing is a plus and something we'd love to see, but it is not a requirement. Traditional event production experience is not a prerequisiteeither. Backgroundsin consulting, strategy,orPMOare equally valued, and we strongly encourage those candidates to apply. What matters most is how you think, structure problems, and drive commercial outcomes.

As a key player in the marketing and sales ecosystem, you will work closely with regional salesandbusiness development teams to ensureeventsalign with business priorities,supportbusiness objectives, and contribute directly to revenue goals. You'll be responsible for end-to-end event management.

Key Responsibilities

Event Strategy & Business Integration

• Translate commercial priorities into event strategies with clear business cases
• Develop annual roadmaps aligned to growth objectives
• Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
• Create scalable playbooks and operating models

Cross-Functional Leadership

• Partner withBusiness Development, Sales, Supply, PR, Content,Branding, and Senior Leadership
• Align diverse stakeholders with competing priorities
• Drive structured working sessions and executive updates
• Influence without direct authority in a matrix organization

Program & Project Governance

• Lead large, multi-workstream initiatives end-to-end
• Build detailed project plans with risk mitigation and milestone tracking
• Establish governance cadence and reporting mechanisms
• Ensure disciplined execution across markets and teams

Performance Measurement & Optimization

• Build measurement frameworks and post-event impact analysis
• Identify key performance levers and iterate based on data
• Develop dashboards to track ROI and business outcomes
• Introduce test-and-learn approaches to improve effectiveness

Requirements

We are intentionally looking beyond traditional event planners. Experience in events or field marketing is welcome and will be viewed positively, but it is not essential. You may come from:

• Events, field, or B2B marketing (a plus, not a must)
• Management consulting
• Strategy or business transformation teams
• PMO or complex program leadership roles
• Business operations in high-growth environments

You likely demonstrate 8-12 years of experience:

Structured Problem-Solving

• Ability to turn ambiguity into clear frameworks and action plans
• Strong analytical thinking and commercial acumen

Stakeholder Mastery

• Experience working with senior leadership
• Comfortable navigating high-visibility, high-complexity environments
• Strong influence skills without relying on hierarchy

Execution Excellence

• Exceptional project management discipline
• Ability to manage multiple concurrent initiatives
• Strong attention to detail without losing strategic altitude

Business Orientation

• Understands P&L drivers and growth mechanics
• Makes data-informed decisions
• Focused on impact, not activity

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Discover More About Working At Agoda

• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.