Strategic B2B Event Marketing Manager

Agoda; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Agoda is hiring a Marketing Manager to own and scale the B2B Events channel. You will shape event strategy, work with regional sales and BD to align priorities, and drive measurable business impact across markets.

The role emphasizes governance, stakeholder management, and a growth-oriented mindset. We value candidates who can structure problems, manage complex programs, and turn ambiguity into actionable plans.

Qualifications

• Experience in events marketing is welcome but not essential.
• Structured problem solving and data-informed decisions.
• Strong execution and project management discipline.
• Ability to turn ambiguity into clear frameworks and action plans.

Responsibilities

• Develop event strategy and align with business priorities.
• Collaborate with Sales, BD, PR, Content, Branding and Leadership.
• Create annual roadmaps and clear business cases for events.
• Define success metrics including pipeline impact and ROI.
• Lead multi-workstream programs with governance and risk plans.
• Build scalable playbooks and operating models.

Skills

Event marketing

Stakeholder management

Cross-functional leadership

Analytics

Job description

Agoda is hiring a Marketing Manager to own and scale the B2B Events channel. You will shape event strategy, work with regional sales and BD to align priorities, and drive measurable business impact across markets.

The role emphasizes governance, stakeholder management, and a growth-oriented mindset. We value candidates who can structure problems, manage complex programs, and turn ambiguity into actionable plans.