Marketing Manager (B2B Events)

S-LITE EVENT SUPPORT PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Benefits offered by this job

Career growth

Collaborative environment

Entrepreneurial culture

Strong industry presence

Job summary

S-LITE EVENT SUPPORT PTE. LTD. is seeking a dynamic Marketing Manager to lead the development and execution of marketing initiatives for a new events company under a well-established group.

You will build the brand from the ground up, drive B2B engagement, and position the company as a trusted partner across corporate and institutional clients. The role emphasizes strategy, content, digital marketing, and lead generation with collaboration across sales, operations, and creative teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of marketing experience in B2B, events, or related industries.
• Proven experience building and executing marketing strategies from scratch.
• Strong understanding of B2B funnels and lead generation.
• Experience working with agencies, designers, and digital marketing tools.
• Excellent communication, presentation, and project management skills.
• Self-starter in a fast-paced, evolving environment.

Responsibilities

• Develop and implement a comprehensive B2B marketing strategy aligned with business goals.
• Establish and position the brand identity within the events industry.
• Identify target markets, client segments, and growth opportunities.
• Work with leadership to define value propositions and go-to-market strategies.
• Plan and execute campaigns to generate qualified B2B leads.
• Support sales with marketing collateral, presentations, and pitch decks.
• Develop partnerships, sponsorship opportunities, and strategic collaborations.
• Track and optimize marketing funnels to improve conversion rates.
• Oversee creation of marketing materials (website, brochures, case studies, social media, EDMs).
• Develop compelling B2B content that showcases capabilities and thought leadership.
• Ensure consistent messaging across all channels.
• Manage digital channels (website, LinkedIn, email, paid campaigns).
• Collaborate with SEO/vendor partners to maintain online presence.
• Analyze campaign performance and provide actionable insights.
• Coordinate with internal teams and external agencies; manage budgets and timelines.

Skills

Marketing strategy

Lead generation

Digital marketing

Content creation

B2B marketing

Campaign management

Stakeholder management

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM tools

Marketing automation platforms

Job description

We are seeking a dynamic and strategic Marketing Manager to lead the development and execution of marketing initiatives for a newly established events company under a well-established group.

This role is ideal for someone who can build a brand from the ground up, drive B2B engagement, and position the company as a trusted partner across corporate and institutional clients.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and implement a comprehensive B2B marketing strategy aligned with business goals
• Establish and position the company’s brand identity within the events industry
• Identify target markets, client segments, and growth opportunities
• Work closely with leadership to define value propositions and go-to-market strategies

Lead Generation & Business Growth

• Plan and execute campaigns to generate qualified B2B leads
• Support sales efforts through marketing collateral, presentations, and pitch decks
• Develop partnerships, sponsorship opportunities, and strategic collaborations
• Track and optimise marketing funnels to improve conversion rates

Content & Communications

• Oversee creation of marketing materials (website, brochures, case studies, social media, EDMs)
• Develop compelling B2B content that showcases capabilities, past work, and thought leadership
• Ensure consistent messaging across all channels

Digital Marketing & Performance

• Manage digital channels including website, LinkedIn, email marketing, and paid campaigns
• Work with SEO/vendor partners to maintain and improve online presence
• Analyse campaign performance and provide actionable insights

Project & Stakeholder Management

• Coordinate with internal teams (sales, operations, creative) to align marketing efforts
• Liaise with external agencies, vendors, and partners
• Manage marketing budgets and timelines effectively

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–7 years of marketing experience, preferably in B2B, events, or related industries
• Proven experience in developing and executing marketing strategies from scratch
• Strong understanding of B2B marketing funnels and lead generation
• Experience working with agencies, designers, and digital marketing tools
• Excellent communication, presentation, and project management skills
• Self-starter with the ability to work in a fast-paced, evolving environment

Preferred Qualifications

• Experience in events, experiential marketing, or related sectors
• Familiarity with CRM tools and marketing automation platforms
• Understanding of sponsorships, partnerships, and corporate client engagement

What We Offer

• Opportunity to build and shape a brand from the ground up
• Backing of an established group with strong industry presence
• Collaborative and entrepreneurial work environment
• Career growth and leadership opportunities