B2B Experiential Marketing Growth Leader

Agoda Company Pte. Ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Agoda is looking for a strategic Marketing Manager to own and scale the B2B events channel, shaping how events drive measurable business growth. The role emphasizes framework-driven problem solving, multi-stakeholder alignment, and end-to-end event leadership within a fast-moving, high-growth environment.

You will work closely with regional sales and business development to ensure events align with priorities, support objectives, and contribute to revenue goals, while building scalable

Qualifications

• Experience in events or field marketing is welcome and will be viewed positively, but it is not essential.
• Backgrounds in consulting, strategy, or PMO are valued.
• 8–12 years of experience typical for this level.

Responsibilities

• Translate commercial priorities into event strategies with clear business cases.
• Develop annual roadmaps aligned to growth objectives.
• Define success metrics beyond attendance (pipeline impact, ROI, incrementality).
• Create scalable playbooks and operating models.

Skills

Event marketing

B2B marketing

Strategic planning

Leadership

Education

Bachelor's degree

Job description

Agoda is looking for a strategic Marketing Manager to own and scale the B2B events channel, shaping how events drive measurable business growth. The role emphasizes framework-driven problem solving, multi-stakeholder alignment, and end-to-end event leadership within a fast-moving, high-growth environment.

You will work closely with regional sales and business development to ensure events align with priorities, support objectives, and contribute to revenue goals, while building scalable