Strategic Communications Social Media Manager

Singapore Tourism Board; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangement

Wellness programmes

Job summary

The Singapore Tourism Board (STB) is seeking a Strategic Communications Social Media Manager to lead the corporate social channels and craft content that aligns with our strategic messages. You will develop a cohesive content calendar, produce engaging content, and manage our online community across LinkedIn, Instagram and Facebook.

You will drive messaging, support media monitoring, and collaborate with internal teams and external partners to protect STB's corporate identity and reputation.

Qualifications

• At least 1 year of social media management experience, including planning of social calendar, development and curation of social content and copywriting, paid social media advertising, social media monitoring, etc.
• Strong verbal and written communication skills.
• Familiarity with Canva and CapCut.
• Good project management skills to execute tasks in a timely manner, with attention to detail while managing multiple projects.
• Works well independently and is a strong team player with interpersonal skills to manage internal and external stakeholders.

Responsibilities

• Oversee and manage STB's corporate social accounts on LinkedIn, Instagram and Facebook, including planning of the social content calendar and ensuring content consistency.
• Curate and create content (copywriting, editing, photography, filming etc) that strengthens understanding of STB's role and Singapore tourism through an integrated social content strategy.
• Monitor, review and track social media performance.
• Oversee community management and build an engaged online community.
• Other activities include event/on-ground coverage, overseeing filming/photography and content partnerships, and managing issues and crises.

Skills

Social media management

Content calendar planning

Copywriting

Paid social advertising

Project management

Stakeholder management

Verbal and written communication

Tools

Canva

CapCut

Job description

The Singapore Tourism Board (STB) is seeking a Strategic Communications Social Media Manager to lead the corporate social channels and craft content that aligns with our strategic messages. You will develop a cohesive content calendar, produce engaging content, and manage our online community across LinkedIn, Instagram and Facebook.

You will drive messaging, support media monitoring, and collaborate with internal teams and external partners to protect STB's corporate identity and reputation.