Senior Social Strategy Lead

Republic Polytechnic; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible work arrangement

Wellness programmes

Job summary

Singapore Tourism Board is seeking a Social Strategist to lead the department's social strategy, playbooks, and performance reviews. You will partner with stakeholders, guide channel planning, and pilot emerging platforms while integrating paid and organic efforts to drive a coherent national destination marketing strategy.

The role emphasizes analytical storytelling, cross-team collaboration, and ongoing horizon-scanning to keep STB ahead in a fast-changing social landscape.

Qualifications

• Minimum 5 years of experience in social media strategy
• Strong command of social landscape across platforms and formats
• Experience conducting channel mix reviews and evidence-based recommendations
• Ability to identify and run pilots on emerging platforms
• Experience with paid social strategy and integration with organic activity

Responsibilities

• Develop and own overarching social strategy and playbooks guiding projects
• Own monthly performance reports for VS channels and translate data into insights
• Conduct yearly channel mix reviews and produce platform investment recommendations
• Lead pilots on emerging platforms and evaluate viability and scalability
• Influence campaign delivery across functions to preserve strategic intent
• Oversee paid social strategy and align paid with organic activity

Skills

Social strategy

Performance analytics

Stakeholder management

Cross-functional collaboration

Trend analysis

English fluency

Education

Bachelor's degree in Marketing or related field

Tools

Sprinklr

Tableau

Excel

Job description

Singapore Tourism Board is seeking a Social Strategist to lead the department's social strategy, playbooks, and performance reviews. You will partner with stakeholders, guide channel planning, and pilot emerging platforms while integrating paid and organic efforts to drive a coherent national destination marketing strategy.

The role emphasizes analytical storytelling, cross-team collaboration, and ongoing horizon-scanning to keep STB ahead in a fast-changing social landscape.