Strategic Banking Marketing Manager - Growth & Events Lead

OCBC; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Bank of Singapore invites an experienced marketing leader to drive end-to-end campaigns for designated markets in Singapore. You will develop strategy, coordinate with internal stakeholders and agencies, and oversee events to generate client acquisition and revenue growth.

You will create compelling print and digital collateral, ensure consistent brand voice, track performance, manage budgets, and mentor teams to deliver high-impact marketing programs aligned with OCBC Group’s goals.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 10+ years of relevant experience in banking or finance marketing.
• Proven ability to lead marketing campaigns and learn quickly.
• Adaptable, juggling multiple projects with resilience to change.
• Strong copywriting, aesthetics and witty communication.
• Solid knowledge of branding, events and digital marketing.
• Numerically literate with comfort working with metrics.
• MUST be team player with CAN DO attitude.

Responsibilities

• Develop and implement targeted marketing strategies for designated markets to support client acquisition and revenue goals.
• Plan and deliver marketing initiatives from concept to execution with internal stakeholders, agencies and vendors.
• Lead the end-to-end delivery of client events for designated markets, including programme development and follow-up.
• Create a consistent and engaging client experience across print and digital collateral, videos and events.
• Ensure all marketing activities convey the Bank’s value proposition, brand values and personality.
• Strengthen brand awareness, perception and preference among priority client segments.
• Develop initiatives that attract qualified prospects and create opportunities for relationship managers to follow up.
• Develop event and campaign content, invitations, speeches, summaries, surveys, videos and social media materials.
• Partner with Communications on digital campaigns across email, social media and paid channels.
• Work with stakeholders to develop digital content in line with brand voice and objectives.
• Build strategic relationships with industry partners to support business growth.
• Manage and optimise the marketing budget for designated markets.
• Track and report campaign performance; use insights to improve future initiatives.
• Provide strategic and tactical marketing advice to internal stakeholders.
• Provide occasional support for internal events.

Skills

Marketing strategy

Stakeholder management

Digital marketing

Budget management

Project management

Team player

Copywriting

Branding

Education

Bachelor’s degree in marketing or related field

Tools

Excel

Job description

Bank of Singapore invites an experienced marketing leader to drive end-to-end campaigns for designated markets in Singapore. You will develop strategy, coordinate with internal stakeholders and agencies, and oversee events to generate client acquisition and revenue growth.

You will create compelling print and digital collateral, ensure consistent brand voice, track performance, manage budgets, and mentor teams to deliver high-impact marketing programs aligned with OCBC Group’s goals.