VP, Strategic Marketing & Partnerships Architect

OCBC Group; Singapore; Presencial; SGD 250.000 - 450.000; Jornada completa

Descripción de la vacante

OCBC (Singapore) is seeking a Vice President of Strategic Marketing & Partnerships to shape high-impact partnerships across businesses and markets. You will orchestrate activation plans, lead brand investments and ensure measurable commercial and brand outcomes.

You will partner with Finance, Product, Sales and regional teams to drive planning, governance and performance insights, building scalable platforms and elevating OCBC's marketing impact across Asia.

Formación

• 12+ years of marketing/brand/partnerships experience, preferably in financial services or large regional consumer business.
• Proven track record building and activating major brand partnerships with measurable impact.
• Strong integrated marketing understanding, linking brand, customers and commercial objectives.
• Experience operating across multiple businesses and markets with scalable regional platforms.
• Skilled in using research, brand tracking and marketing performance data to inform decisions.
• Excellent stakeholder management and influencing skills across senior leadership.

Responsabilidades

• Lead strategy and activation of major strategic partnerships across businesses and markets with clear commercial, customer, and brand objectives.
• Own annual marketing planning and budget processes, including investment allocation and reforecasts.
• Govern brand health tracking and translate insights into actions for leadership and business teams.
• Drive industry awards submissions and strengthen OCBC's external marketing profiles.

Conocimientos

Marketing strategy

Brand management

Partnerships

Stakeholder management

Strategic storytelling

Cross-functional leadership

Descripción del empleo

OCBC (Singapore) is seeking a Vice President of Strategic Marketing & Partnerships to shape high-impact partnerships across businesses and markets. You will orchestrate activation plans, lead brand investments and ensure measurable commercial and brand outcomes.

You will partner with Finance, Product, Sales and regional teams to drive planning, governance and performance insights, building scalable platforms and elevating OCBC's marketing impact across Asia.