Banking Marketing Lead | Private Wealth Growth

Bank of Singapore Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Bank of Singapore is seeking an experienced marketing leader to develop and implement targeted strategies for designated markets, driving client acquisition and revenue growth. You will plan campaigns, manage events, and create engaging content across print, digital, and social media, collaborating with internal teams and agencies to deliver impactful experiences.

The role requires strong branding knowledge, excellent copywriting, and the ability to balance multiple projects while navigating

Qualifications

• Demonstrate versatility and resiliency to react to changes and priorities.
• Independent and able to juggle multiple projects concurrently.
• Proven skills in identifying target segments and crafting messages that educate and motivate.
• Love for great copy, aesthetics, and witty communication.

Responsibilities

• Develop and implement targeted marketing strategies for designated markets to support client acquisition and revenue goals.
• Plan and deliver marketing initiatives from concept to execution with internal stakeholders, agencies and vendors.
• Lead end-to-end delivery of client events for designated markets, including development, content, guest acquisition and follow-up.
• Create consistent, engaging client experiences across print, digital collateral, videos, and events (online and in-person).
• Ensure all marketing activities convey the Bank's value proposition, brand values and tone.
• Strengthen brand awareness and perception among priority client segments and stakeholders.
• Develop initiatives to attract qualified prospects and enable relationship managers to follow up.
• Develop event and campaign content including invitations, speeches, summaries, surveys, videos and social material.
• Collaborate with Communications on digital campaigns (email, social, paid channels) for brand awareness, engagement and lead generation.
• Develop digital content (website copy, videos, visuals) aligned with brand voice and objectives.
• Build strategic relationships with industry partners to support business growth.
• Manage and optimise the marketing budget for designated markets.
• Track and report campaign/event performance and use insights to improve future initiatives.
• Provide strategic and tactical marketing advice to internal stakeholders.
• Provide occasional support for internal events.

Skills

Versatility & resiliency

Multitasking

Target segmentation

Copywriting

Branding & digital marketing

Analytics & Excel

Team player / Can-do attitude

Education

Bachelor's degree in marketing, communications or related field

Tools

Excel

Job description

Bank of Singapore is seeking an experienced marketing leader to develop and implement targeted strategies for designated markets, driving client acquisition and revenue growth. You will plan campaigns, manage events, and create engaging content across print, digital, and social media, collaborating with internal teams and agencies to deliver impactful experiences.

The role requires strong branding knowledge, excellent copywriting, and the ability to balance multiple projects while navigating