Strategic B2B Marketing Lead

NCS; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

NCS in Singapore is seeking a Business Marketing Manager to lead strategic marketing initiatives across OGs, SOs and AI Central services. You will craft and execute programs that strengthen client engagement, raise market awareness and drive business growth through campaigns, events and thought leadership.

You will collaborate with Corporate Communications, Digital Marketing and external agencies, delivering integrated marketing campaigns and strategic events.

Qualifications

• Relevant experience in B2B marketing, integrated marketing communications or events management.
• Experience in technology or IT services industry with GTM campaigns and stakeholder management.
• Proven ability to manage marketing projects, campaigns and events with cross-functional teams.

Responsibilities

• Develop and execute marketing plans with OGs and SOs.
• Run account-based marketing programmes for strategic accounts and key industries.
• Showcase capabilities through client engagements, case studies and thought leadership.
• Develop GTM strategies and campaigns to build market awareness and drive adoption.
• Define brand messaging and ensure alignment with overall brand narrative.
• Plan and manage participation in industry events and solution showcases.
• Create marketing content and collateral across channels.
• Support partnerships and announcements with Corporate Communications.
• Lead end-to-end event planning: budget, vendors, invites, on-site delivery.

Skills

B2B marketing

ABM

Go-to-market

Brand positioning

Event management

Project management

Stakeholder management

Content writing

Job description

NCS in Singapore is seeking a Business Marketing Manager to lead strategic marketing initiatives across OGs, SOs and AI Central services. You will craft and execute programs that strengthen client engagement, raise market awareness and drive business growth through campaigns, events and thought leadership.

You will collaborate with Corporate Communications, Digital Marketing and external agencies, delivering integrated marketing campaigns and strategic events.