Manager, Business Marketing

NCS; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

NCS in Singapore is seeking a Business Marketing Manager to lead strategic marketing initiatives across OGs, SOs and AI Central services. You will craft and execute programs that strengthen client engagement, raise market awareness and drive business growth through campaigns, events and thought leadership.

You will collaborate with Corporate Communications, Digital Marketing and external agencies, delivering integrated marketing campaigns and strategic events.

Qualifications

• Relevant experience in B2B marketing, integrated marketing communications or events management.
• Experience in technology or IT services industry with GTM campaigns and stakeholder management.
• Proven ability to manage marketing projects, campaigns and events with cross-functional teams.

Responsibilities

• Develop and execute marketing plans with OGs and SOs.
• Run account-based marketing programmes for strategic accounts and key industries.
• Showcase capabilities through client engagements, case studies and thought leadership.
• Develop GTM strategies and campaigns to build market awareness and drive adoption.
• Define brand messaging and ensure alignment with overall brand narrative.
• Plan and manage participation in industry events and solution showcases.
• Create marketing content and collateral across channels.
• Support partnerships and announcements with Corporate Communications.
• Lead end-to-end event planning: budget, vendors, invites, on-site delivery.

Skills

B2B marketing

ABM

Go-to-market

Brand positioning

Event management

Project management

Stakeholder management

Content writing

Job description

NCS is a leading AI Tech Services company. With a 15,000-strong team across the Asia Pacific, NCS scales its platforms and capabilities to provide clients with greater agility and AI expertise across a range of Industries. Embracing a strong ecosystem of global partners, NCS transforms technology services delivery combining AI with digital resilience to drive real business impact. NCS is a subsidiary of the Singtel Group.

Job Description

Position Summary

The Business Marketing Manager is responsible for developing and executing strategic marketing initiatives to strengthen client engagement, enhance market awareness of NCS’ capabilities, and support business growth across Operating Groups (OGs), Service Organisations (SOs) and AI Central’s services, products and platforms.

The role works closely with business stakeholders, Corporate Communications, Digital Marketing, Partner Ecosystem and external agencies to deliver integrated marketing programmes, go-to-market campaigns, thought leadership, client success stories and strategic events. It also plays a key role in NCS annual flagship tech event to deepen client relationships, showcase NCS’ capabilities and generate business impact.

Key Responsibilities

Business Marketing & Client Engagement

• Business priorities and marketing plans: Work with OG and SO stakeholders to identify business priorities, client needs and growth opportunities, translating these into marketing and client engagement plans.
• Account-based marketing and client engagement: Develop and execute account-based marketing programmes for strategic accounts and priority industries, including stakeholder mapping, C-suite engagement and targeted initiatives to strengthen client relationships and support business opportunities.
• Capability showcasing and market positioning: Partner with OGs to identify and develop opportunities to showcase NCS’ capabilities, solutions and success stories through client engagements, case studies, industry events and thought leadership platforms.

Go-to-Market Marketing & Brand Positioning

• Go-to-market strategies and campaigns: Develop and execute go-to-market (GTM) strategies and integrated marketing campaigns to build market awareness and drive adoption of NCS’ services, solutions, products and platforms.
• Brand positioning and messaging: Develop brand positioning, messaging and value propositions for new offerings, ensuring alignment with NCS’ overall brand narrative and business objectives.
• Industry events and showcases: Plan and manage NCS’ participation in strategic industry events, conferences and solution showcases, ensuring clear business objectives, relevant target audiences and measurable engagement outcomes.
• Marketing content and channels: Drive the development of marketing content and materials including website content, case studies and thought leadership assets.
• Strategic partnerships and announcements: Support strategic partnerships, MOU signings and business announcements through the development of marketing narratives, messaging and collaterals in collaboration with Corporate Communications.

Thought Leadership & Content Development

• Thought leadership and industry positioning: Identify and develop thought leadership opportunities to strengthen NCS’ industry positioning and showcase its expertise through industry publications, speaking platforms, client success stories and other relevant channels.
• Content development and storytelling: Work with subject matter experts and business stakeholders to translate technical capabilities, solutions and project achievements into compelling business narratives and thought leadership content aligned with NCS’ strategic priorities and industry trends.
• Content amplification and digital engagement: Drive the development and amplification of content across relevant channels, working with Digital Marketing to plan and execute social media content for events, case studies, client success stories and other marketing initiatives.

Event Planning & Execution

• Event strategy and planning: Develop and execute event plans aligned with business objectives, covering client engagement, industry conferences, solution showcases and flagship corporate event.
• End-to-end event management: Manage end-to-end event planning and delivery, including programme development, venue and vendor management, invitations and RSVP tracking, speaker coordination, event collaterals and on-site execution.
• Stakeholder and agency management: Work closely with OGs, SOs, internal Marcoms teams (Digital Marketing and Corporate Communications) and external agencies to ensure stakeholder alignment and seamless event delivery.
• Budget and governance: Manage event budgets, vendor performance and deliverables, ensuring compliance with procurement, sponsorship and internal governance requirements.
• Performance measurement and follow-up: Evaluate event effectiveness through attendance, audience engagement, business outcomes and stakeholder feedback, identifying opportunities for improvement and post-event follow-up.
• Project briefing and scoping: Develop project briefs, scopes of work, deliverables and evaluation criteria for marketing campaigns, events and creative production projects, ensuring alignment with business objectives and requirements.
• Agency and creative production management: Manage external agencies, vendors and in-house creative designer to develop and deliver marketing assets, including creative concepts, design, photography, video production and post-production, ensuring quality, brand consistency and timely delivery.
• Vendor sourcing and management: Lead vendor sourcing, assessment and selection for marketing-related services and term contracts, including creative agencies, event organisers, video production houses and photography service providers, in accordance with procurement requirements.
• Project and budget management: Manage project timelines, workflows, approvals and budgets, monitoring expenditure and resource utilisation to ensure efficient delivery and cost effectiveness.

Qualifications

Requirements

Experience

• Relevant experience in B2B marketing, business marketing, integrated marketing communications or events management would be an advantage.
• Experience in the technology or IT services industry, go-to-market campaigns, client engagement and stakeholder management would be an advantage.
• Proven ability to manage marketing projects, corporate events, agencies and cross-functional stakeholders.

Knowledge & Skills

• Strong business acumen and ability to translate business priorities into effective marketing initiatives.
• Good understanding of B2B marketing, account-based marketing, brand positioning and go-to-market strategies.
• Excellent project management, communication, writing and presentation skills.
• Strong stakeholder management, organisational and problem-solving abilities.
• Results-oriented, proactive and resourceful, with the ability to manage multiple priorities independently and deliver within tight timelines.
• Able to work with minimal supervision. Must be a good team player

Additional Information

We are driven by our AEIOU beliefs—Adventure, Excellence, Integrity, Ownership, and Unity—and we seek individuals who embody these values in both their professional and personal lives. We are committed to our Impact: Valuing our clients, Growing our people, and Creating our future.

Together, we make the extraordinary happen.

We are driven by our AEIOU beliefs—Adventure, Excellence, Integrity, Ownership, and Unity—and we seek individuals who embody these values in both their professional and personal lives. We are committed to our Impact: Valuing our clients, Growing our people, and Creating our future.

Together, we make the extraordinary happen.

Learn more about us at ncs.co and visit our LinkedIn career site.