Specialist, Content Marketing (Chinese)

BEST WORLD INTERNATIONAL LIMITED; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

BEST WORLD INTERNATIONAL LIMITED is seeking a content marketer to lead Chinese-language content creation and transcreation for skincare and wellness brands. You will craft original Simplified and Traditional Chinese materials, optimise SEO content, and review website content to ensure brand consistency across markets.

You will collaborate with regional teams to keep messaging locally relevant and ensure timely, effective campaigns.

Qualifications

• Degree in Chinese Language, Marketing, or related field.
• 2 to 3 years in content marketing, copywriting or similar.
• Native-level proficiency in Simplified and Traditional Chinese.
• Excellent Chinese copywriting, editing, and proofreading.
• Good English with ability to translate to natural Chinese.
• Interest in skincare, health and wellness.
• Strong multitasking and stakeholder coordination skills.

Responsibilities

• Content Production & Transcreation for Chinese markets.
• Adapt and transcreate English social content into Chinese (Traditional).
• Monitor community feedback and surface audience insights.
• Collaborate with regional teams and distributors on content.
• Maintain content asset database and campaign workflows.

Skills

Chinese language proficiency

Copywriting

Editing & proofreading

English translation

Project management

Cross-functional collaboration

Independent work

Problem solving

Education

Bachelor's degree in Chinese Language/Marketing/Communications

Job description

Job Responsibilities

1. Content Production & Transcreation

   Transcreate English brand content into Chinese (Simplified and Traditional) for distribution across Chinese-speaking markets, ensuring accuracy, cultural relevance and brand voice consistency.

   Produce original Chinese-language marketing content for China-exclusive products, including packaging content and marketing materials.

   Develop SEO-optimised Chinese content in line with the keyword strategy provided by the Performance Marketing team.

   Review and maintain Chinese-language website content to ensure accuracy, relevance and consistency with brand messaging.

2. Social Media & Community

   Adapt and transcreate English social media content into Chinese (Traditional), ensuring the tone is appropriate for relevant markets.

   Monitor community activity, respond to feedback, enquiries and comments in Chinese, and surface audience insights where valuable.

   Support key opinion consumer (KOC) outreach and collaboration for Chinese-speaking markets.

3. Regional Collaboration & Operations

   Work closely with Chinese-speaking regional counterparts and distributors to ensure content is locally relevant, commercially effective and aligned with regional campaign priorities.

   Collaborate with internal stakeholders to support product positioning and contribute to Chinese product naming.

   Update marketing materials, maintain the content asset database and ensure Chinese language assets are accessible to regional teams.

   Execute established content development and approval workflows, coordinate timelines and contribute to process improvements.

   Support other marketing events and activities as required.

Requirements

• Degree in Chinese Language, Marketing, Communications or other related fields.
• 2 to 3 years of work experience in content marketing, copywriting or a related role.
• Excellent command of Chinese, with native-level proficiency in both Simplified and Traditional Chinese.
• Strong Chinese copywriting, editing and proofreading skills.
• Good command of English with the ability to accurately translate English content into natural Chinese.
• Knowledge of and a keen interest in the skin care, health and wellness industries.
• Strong project management and coordination skills, with the ability to manage multiple priorities and collaborate with multiple stakeholders from cross-functional departments.
• Resourceful, proactive and able to work independently.
• A collaborative team player with a positive attitude and strong problem-solving skills.