Senior Executive, Regional Sales & Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Resorts World at Sentosa Pte. Ltd. is seeking a proactive marketing and sales professional to drive growth in the China market from Singapore. You will contribute to sales plans, channel development, client acquisition, and account management to hit regional revenue KPIs.

The role covers end-to-end marketing planning and execution, including product launches, promotions, events, and digital content to boost brand awareness and lead generation. Fluency in Mandarin and English is required.

Qualifications

• Master's degree or above in Marketing, Business Administration, Applied Linguistics, English or related discipline.
• 3+ years of professional experience in sales, marketing, business development or operational management in the China market.
• Fluent Mandarin and English; strong communication and project management skills.

Responsibilities

• Assist in developing and implementing China market sales plans and channel development.
• Support end-to-end marketing planning, execution, and performance tracking (online + offline).
• Assist in planning non-branded marketing content for KOCs and grassroots promotion.
• Conduct market intelligence, competitor analysis, and consumer insight gathering; prepare data-driven reports.
• Coordinate cross-team collaboration to streamline project delivery and partnerships.
• Manage daily sales & marketing operations including scheduling and resource allocation.
• Assist in building high-value client and institutional relationships; support negotiations and partnerships.
• Support team management, training, and performance coaching.

Skills

Mandarin fluency

English fluency

Communication skills

Project management

Education

Master's degree or higher in Marketing/Business/Applied Linguistics/English

Tools

MS Office

Digital marketing tools

Job description

Job Responsibilities:

• Assist in developing and implementing China market sales plans, channel development, client acquisition, and account management to hit regional revenue and growth KPIs.
• Support end-to-end marketing campaign planning, execution, and performance tracking (online + offline), including product launches, promotions, events, and digital content to boost brand awareness and lead generation.
• Assist in planning non-branded marketing content for KOCs to support grassroots promotion and organic social engagement.
• Conduct market intelligence, competitor analysis, and consumer insight gathering; prepare data-driven sales and marketing reports for management review and decision-making.
• Coordinate cross-team collaboration (sales, operations, external agencies, and government/institutional partners) to streamline project delivery, event execution, and partnership initiatives.
• Manage daily sales & marketing operations, including scheduling, resource allocation, performance tracking, and administrative support to ensure smooth workflow.
• Assist in building and maintaining high-value client and institutional relationships; support business negotiations, partnership agreements, and long-term collaboration development.
• Support team management, training, and performance coaching.

Job Requirements:

• Master's degree or above in Marketing, Business Administration, Applied Linguistics, English or related discipline.
• 3+ years of professional experience in sales, marketing, business development or operational management in the China market.
• Demonstrated success in marketing campaign execution, digital marketing, client relationship management and cross-functional project delivery.
• Fluent written and spoken Mandarin and English; additional language skills are a strong advantage.
• Advanced proficiency in MS Office; basic knowledge of digital marketing tools and analytics.
• Excellent communication, negotiation, project management and problem-solving skills; ability to work independently and under pressure.