Social Media Strategist

People Story; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

People Story is seeking a Senior Social Media Strategist to join its Strategy team in Singapore. You will translate business challenges and cultural signals into distinctive social strategies that move brands beyond posting content.

You’ll shape ideas, analyse audiences and platforms, and guide campaigns across multiple social channels. Expect leadership, collaboration with cross-functional teams, and mentorship within the Singapore group.

Qualifications

• 5–8+ years’ experience in social strategy, brand strategy, communications planning, digital strategy, or a closely related discipline.
• Significant agency experience in social, creative, digital, or integrated communications.
• A strong portfolio demonstrating strategic thinking, cultural fluency, audience insight, and campaigns.
• Deep understanding of social platforms, formats, communities, creators, and the relationship between organic, paid, and influencer activity.

Responsibilities

• Lead the development of social-first brand, campaign, and always-on strategies for a portfolio of clients.
• Translate client briefs into sharp strategic thinking, creative territories, channel plans, and content frameworks.
• Conduct audience, cultural, category, competitor, and social-listening research for insights.
• Identify emerging behaviours, platform shifts, communities, creators, and cultural moments relevant to each brand.
• Develop social strategies across TikTok, Instagram, YouTube, Facebook, LinkedIn, X, and emerging platforms.
• Collaborate with creative, account management, production, influencer, paid media, and analytics teams.
• Build campaign architectures, content calendars, creator approaches, community strategies, and measurement frameworks.
• Define KPIs, benchmarks, and effectiveness measures; turn performance data into strategic recommendations.
• Contribute strategically to new-business pitches, proposals, and senior client presentations.
• Mentor junior strategists and raise the strategic craft of the Singapore team.

Skills

Social strategy

Brand strategy

Digital strategy

Audience insight

Storytelling

Job description

Our client, a leading global socially-led creative agency, is seeking a Senior Social Media Strategist to join its Strategy team in Singapore.

The agency partners with ambitious local and global brands to create culturally relevant, socially-led work that earns attention, builds communities, and drives meaningful business impact.

With specialist expertise across social strategy, creative, influencer marketing, research, paid media, production, and measurement, it operates at the intersection of culture, creativity, and technology

The opportunity:

As Senior Social Media Strategist, you’ll act as a trusted strategic partner to clients and internal teams. You’ll turn business challenges, audience insights, and cultural signals into distinctive social strategies and creative territories that move brands beyond “posting content” and into culture.

You’ll bring a strong, opinionated point of view on how people behave across social platforms, communities, and creator ecosystems—and use that understanding to develop ideas worth talking about.

What you’ll do:

• Lead the development of social-first brand, campaign, and always-on strategies for a portfolio of clients.
• Translate client briefs into sharp strategic thinking, creative territories, channel plans, and content frameworks.
• Conduct audience, cultural, category, competitor, and social-listening research to uncover actionable insights.
• Identify emerging behaviours, platform shifts, communities, creators, and cultural moments relevant to each brand.
• Develop social strategies across TikTok, Instagram, YouTube, Facebook, LinkedIn, X, and emerging platforms.
• Collaborate closely with creative, account management, production, influencer, paid media, and analytics teams.
• Build campaign architectures, content calendars, creator approaches, community strategies, and measurement frameworks.
• Define KPIs, benchmarks, and effectiveness measures; turn performance data into strategic recommendations and optimisation.
• Contribute strategically to new-business pitches, proposals, and senior client presentations.
• Mentor junior strategists and help raise the strategic craft and ambition of the Singapore team.

What we’re looking for:

• 5–8+ years’ experience in social strategy, brand strategy, communications planning, digital strategy, or a closely related discipline.
• Significant agency experience, ideally within social, creative, digital, or integrated communications.
• A strong portfolio demonstrating strategic thinking, cultural fluency, audience insight, and work that has translated into distinctive campaigns.
• Deep understanding of social platforms, formats, communities, creators, and the relationship between organic, paid, and influencer activity.
• Experience developing strategy for both campaign-led briefs and always-on brand building.
• Excellent research, writing, presentation, and storytelling skills; comfortable presenting to senior client stakeholders.
• A collaborative, curious mindset and genuine interest in internet culture, trends, entertainment, sport, gaming, and emerging technology.
• Experience working across Southeast Asia or APAC markets is advantageous, though not essential.