Senior Strategist

Publicis Groupe; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

AKA Asia is seeking a Senior / Strategist focused on social-first storytelling and digital culture to drive insights and campaign strategy. You will translate complex business goals into actionable consumer insights, craft briefs, and advise clients across industries.

You will work closely with social, content, and creative teams to ensure strategies are executed effectively and measured for impact. The role emphasizes platform-native thinking, research-driven storytelling, and strong

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, Sociology, or a related field.

Responsibilities

• Translate business objectives into actionable consumer insights.
• Craft inspiring creative briefs and provide strategic counsel to clients.
• Lead social-first campaigns across platforms (TikTok, Instagram, LinkedIn, etc.).
• Collaborate with social, content, and creative hubs to ensure campaigns stay on strategy.

Skills

Social-first storytelling

Strategic storytelling

Analytical thinking

Excellent writing & presentation

Education

Bachelor's degree in Communications/Marketing/Advertising

Tools

Brandwatch

Meltwater

GWI

Job description

Company description

AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Overview

We are seeking a highly motivated and experienced Senior / Strategist with a strong focus on social-first storytelling and digital culture to join our talented team. If you are a passionate cultural translator with a proven track record of developing insights that drive impactful, platform-native campaigns, we encourage you to apply.

Responsibilities

As a Senior / Strategist at AKA Asia, you will sit at the heart of our Strategy & Studio teams, playing a pivotal role in shaping client narratives and developing forward-thinking communication strategies. You will be responsible for translating complex business objectives into actionable consumer insights, crafting inspiring creative briefs, and providing strategic counsel to clients across diverse industries. Because of our growing focus on social-first scopes, this role requires a deep, intuitive understanding of the digital and social landscape, emerging cultural trends, and platform behaviors. You will collaborate intimately with our Social & Content and Integrated Creative hubs to ensure strategies are seamlessly brought to life in ways that resonate deeply with modern audiences.

• Strategic Counsel & Vision: Provide high-level strategic counsel to clients, deeply understanding their business challenges and developing tailored, future-proofed communication strategies to achieve their goals.
• Social-First Strategy: Lead the development of social-first campaigns. Demonstrate a deep understanding of platform nuances (TikTok, Instagram, LinkedIn, etc.), creator culture, and digital community behaviors to build strategies that are native to the platforms they live on.
• Research & Cultural Insights: Conduct qualitative and quantitative research to uncover human truths, cultural shifts, and audience behaviors. Utilize social listening tools and market analysis to identify untapped opportunities for clients.
• Creative Collaboration & Briefing: Distill complex research into clear, compelling, and inspiring creative briefs. Act as a strategic partner to the creative, social, and earned comms teams throughout the creative process to ensure the work stays on strategy and delivers maximum impact.
• Client & Pitch Management: Play a lead role in new business pitches, shaping the strategic narrative from the ground up. Manage the strategic components of day-to-day client accounts and participate in critical client presentations.
• Measurement & Effectiveness: Define campaign KPIs and collaborate with data/analytics counterparts to track and measure the effectiveness of social and integrated campaigns. Use data to refine ongoing strategies and demonstrate clear ROI.
• Thought Leadership & Mentorship: Elevate the agency's strategic output by keeping the broader team up-to-date on industry trends, platform algorithm changes, and competitor activities. Mentor junior team members and contribute to a collaborative, intellectually curious agency culture.

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, Sociology, or a related field.
• Minimum of 5-7 years of experience in strategic planning, with a heavy emphasis on social media, digital strategy, or integrated communications.
• Proven track record of developing and executing successful, award-worthy social-first and integrated campaigns.
• Deep expertise in social media platforms, digital culture, and creator-led ecosystems.
• Proficiency with social listening, audience insight, and analytics tools (e.g., Brandwatch, Meltwater, GWI, native platform analytics).
• Exceptional analytical skills with the ability to turn data into compelling narratives.
• Excellent writing, briefing, and presentation skills, with the ability to command a room and influence senior client stakeholders.
• Ability to work independently, manage multiple moving parts, and thrive in a fast-paced agency environment.