Senior Strategist

Publicis Groupe Singapore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

AKA is seeking a highly motivated Senior Strategist to lead social-first storytelling and digital culture initiatives in Singapore. You will craft strategic narratives, guide campaigns across key platforms, and translate insights into compelling briefs for creative and earned teams.

Ideal candidates bring 5–7 years in strategy, strong writing and presentation skills, and fluency with social analytics tools. Join a forward-thinking agency delivering award-worthy campaigns for global brands.

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, Sociology, or related field.
• 5–7 years in strategic planning with a focus on social media, digital strategy, or integrated communications.
• Proven track record of developing and executing successful social-first and integrated campaigns.
• Strong writing, briefing, and presentation skills.

Responsibilities

• Provide high-level strategic counsel to clients on social-first campaigns.
• Lead development of social-first strategies across platforms (TikTok, Instagram, LinkedIn, etc.).
• Conduct qualitative and quantitative research to uncover insights and audience behaviors.
• Collaborate with creative, social, and analytics teams to ensure work stays on strategy.
• Lead client pitches and manage strategic components of day-to-day accounts.

Skills

Strategic planning

Social media

Analytics

Briefing

Education

Bachelor's degree in Communications/Marketing/Advertising/Sociology

Tools

Brandwatch

Meltwater

GWI

Job description

Company Description

AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Company Description

AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination. Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture. We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Overview

We are seeking a highly motivated and experienced Senior / Strategist with a strong focus on social-first storytelling and digital culture to join our talented team.

Responsibilities

• Strategic Counsel & Vision: Provide high-level strategic counsel to clients, deeply understanding their business challenges and developing tailored, future-proofed communication strategies to achieve their goals.
• Social-First Strategy: Lead the development of social-first campaigns. Demonstrate a deep understanding of platform nuances (TikTok, Instagram, LinkedIn, etc.), creator culture, and digital community behaviors to build strategies that are native to the platforms they live on.
• Research & Cultural Insights: Conduct qualitative and quantitative research to uncover human truths, cultural shifts, and audience behaviors. Utilize social listening tools and market analysis to identify untapped opportunities for clients.
• Creative Collaboration & Briefing: Distill complex research into clear, compelling, and inspiring creative briefs. Act as a strategic partner to the creative, social, and earned comms teams throughout the creative process to ensure the work stays on strategy and delivers maximum impact.
• Client & Pitch Management: Play a lead role in new business pitches, shaping the strategic narrative from the ground up. Manage the strategic components of day-to-day client accounts and participate in critical client presentations.
• Measurement & Effectiveness: Define campaign KPIs and collaborate with data/analytics counterparts to track and measure the effectiveness of social and integrated campaigns. Use data to refine ongoing strategies and demonstrate clear ROI.
• Thought Leadership & Mentorship: Elevate the agency's strategic output by keeping the broader team up-to-date on industry trends, platform algorithm changes, and competitor activities. Mentor junior team members and contribute to a collaborative, intellectually curious agency culture.

Qualifications

• Bachelor's degree in Communications, Marketing, Advertising, Sociology, or a related field.
• Minimum of 5-7 years of experience in strategic planning, with a heavy emphasis on social media, digital strategy, or integrated communications.
• Proven track record of developing and executing successful, award-worthy social-first and integrated campaigns.
• Deep expertise in social media platforms, digital culture, and creator-led ecosystems.
• Proficiency with social listening, audience insight, and analytics tools (e.g., Brandwatch, Meltwater, GWI, native platform analytics).
• Exceptional analytical skills with the ability to turn data into compelling narratives.
• Excellent writing, briefing, and presentation skills, with the ability to command a room and influence senior client stakeholders.
• Ability to work independently, manage multiple moving parts, and thrive in a fast-paced agency environment.