Social Media Marketing Executive / Manager

We R Family; Singapore; On-site; SGD 28,000 - 47,000; Full time

Job summary

We R Family is seeking a hands-on social marketing specialist to lead campaigns across XiaoHongShu, Douyin, TikTok, WeChat, and Facebook. You will manage all accounts, craft posts in Chinese and English, and promote content to build engagement.

Proficiency in photography, videography, and poster design is essential. The role requires strong creative writing and a good understanding of the education sector in Singapore, with hands-on editing of promotional materials.

Qualifications

• Must manage social media platforms including XiaoHongShu, Douyin, TikTok, WeChat, and Facebook.
• Fluent in both Chinese and English.
• Understanding of XiaoHongShu identity and post promotion.

Responsibilities

• In charge of social marketing across listed platforms.
• Operate all social media accounts as specified.
• Edit and create posters and promotional materials.

Skills

Social media marketing

Account management

Bilingual Chinese/English

Xiao Hong Shu marketing

Photography

Videography

Creative copywriting

Education industry knowledge (SG)

Poster design/editing

Education

Job description

• In charge of social marketing which include xiao hong shu, dou yin, tik tok, wechat account and facebook.
• must know how to operate all the social media account as of above
• fluent in both chinese and english
• under what is personal identity in Xiao Hong Shu and how to promote post
• possess skills of photography and videography
• creative with words for post
• understand the education industry in Singapore
• able to edit and create poster etc.