Digital Communications Executive

Siloso Beach Resort Pte Ltd; Singapore; On-site; SGD 36,000 - 70,000; Full time

Job summary

Siloso Beach Resort Pte Ltd in Singapore is seeking a Digital Communications Executive to establish and manage the company’s presence on social media. You will craft bilingual content (English and Mandarin) with eye-catching images and videos across platforms like WeChat, TikTok, Douyin, Facebook and Instagram.

You will actively engage with audiences to grow a vibrant online community and monitor performance metrics to report to management.

Qualifications

• Experience managing social media for brands, with content planning and publishing.
• Ability to produce bilingual content in English and Mandarin with visuals.
• Proven ability to engage online communities and grow followers.
• Experience reporting on performance metrics to management.

Responsibilities

• Establish the company's presence on social platforms including WeChat, TikTok and Douyin.
• Create and publish engaging bilingual content across platforms such as Facebook and Instagram.
• Interact with audiences to grow community and brand awareness.
• Leverage social platforms for business outcomes and track performance.
• Provide regular management reports on engagement metrics.

Skills

Social media management

Content creation

Bilingual English/Mandarin

Analytical reporting

Education

Bachelor's degree in Marketing/Communications

Tools

WeChat

TikTok

Douyin

Facebook/Instagram

Job description

About the role

Digital Communications Executive role focused on establishing and managing the company's presence across social media platforms.

Key responsibilities

• Establish the company's presence on social media platforms, including but not limited to WeChat, TikTok, and Douyin Business
• Create and publish engaging content in both English and Mandarin, incorporating eye-catching images and videos across new and existing social media platforms, such as Facebook, Instagram, Quora, Twitter, and the aforementioned platforms
• Actively engage with and interact with audiences to foster community growth and brand awareness
• Demonstrate proficiency in leveraging these platforms for business purposes
• Provide regular reports to management on social media performance and engagement metrics
• Comply with workplace safety and health regulations and policies
• Perform any other job duties as required