Manager, Group Corporate Communications and Marketing

Perennial Holdings; Singapore; On-site; SGD 72,000 - 110,000; Full time

Job summary

Perennial Holdings Private Limited in Singapore seeks an experienced digital marketing leader to drive the Group and Singapore Healthcare digital brand strategy, build online communities, and grow business across digital platforms.

You will create and curate impactful social content, manage influencers, coordinate campaigns with internal teams and agencies, and plan large-scale corporate events and CSR engagements.

Qualifications

• Degree holder, preferably in New Media, Mass Communications/Marketing or equivalent.
• At least 6 years of relevant digital marketing experience, group level, hospitality/healthcare exposure preferred.
• Strong writing, copywriting and editing skills with critical thinking.
• Experience in managing social media platforms (FB/IG/LRB/Tiktok) and influencer marketing; familiarity with AI marketing.
• Proficient in English and comfortable with Chinese for stakeholder communication.
• Proficiency in PowerPoint and Adobe Illustrator/Photoshop; photo and video editing skills are essential.
• Creative, motivated with good project management; team player and able to multi-task.

Responsibilities

• Formulate and drive Group and Singapore Healthcare digital brand strategy, build online communities, and drive growth across digital platforms.
• Create and curate impactful social media content and direct community management.
• Work with internal or external stakeholders or agencies to execute campaigns and KOL management and track performance.
• Plan, organize and execute large-scale corporate events, and drive CSR engagements and campaigns.
• Assist in special projects when required.
• Any other duties as assigned.

Skills

Social media management

Influencer marketing

Content creation

Copywriting

Editing

English-Chinese comms

Project management

Education

Degree in Marketing or related

Tools

PowerPoint

Adobe Illustrator

Photoshop

Job description

• Formulate and drive Group and Singapore Healthcare Business digital brand strategy, build online communities, and drive business growth across digital platforms to complement other integrated marketing platforms
• Create and curate impactful and meaningful social media content and direct community management. Be Up to date with latest digital technologies and social media trends
• Work with internal or external stakeholders or agencies to execute campaigns and KOL management and tracks performance
• Plan, organize and execute large-scale corporate events, and drive corporate-level corporate social responsibility engagements and campaigns
• Assist in special projects when required
• Any other duties as assigned

Requirements:

• Degree holder, preferably in New Media, Mass Communications/Marketing or equivalent
• At least 6 years of relevant working experience in digital marketing at Group level, preferably in hospitality and healthcare/eldercare sector
• Good communication, writing, copywriting and editing skills with strong critical thinking skills
• Experienced and strong track record in managing social media platforms (FB/IG/LRB/Tiktok) and influencer marketing. Familiar with AI marketing
• Proficient in English and comfortable with Chinese to communicate effectively with Chinese-speaking stakeholders where required
• Proficiency in Microsoft PowerPoint and Adobe Illustrator and Photoshop (photo and video editing skills are essential)
• Creative, motivated with good project management skills
• A team player who is meticulous, dedicated, enjoy challenges and able to multi-task