Marketing Executive

BREADTALK GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BreadTalk Group Pte. Ltd. in Singapore is seeking a marketing professional to plan, execute, and optimize campaigns across traditional and digital channels.

You will craft compelling copy, manage social media, and coordinate with internal teams and partners to amplify brand visibility. The role emphasizes analytics, budget monitoring, and stakeholder liaison, including mall partners and media engagements. A degree in PR/Marketing or related field is required, with FMCG familiarity a plus.

Qualifications

• Degree or Diploma in Public Relations, Marketing, Mass Communication, or a related discipline.
• Work experience in the F&B or FMCG industry is advantageous.
• Knowledge of digital marketing (SEO, SEM, pay-per-click marketing etc.) is a bonus.
• Strong understanding of emerging channels and platforms — social media, video, and content partnerships — in relation to the media mix.

Responsibilities

• Plans, executes, and tracks marketing campaigns and promotions.
• Utilizes traditional and digital marketing channels to reach customers.
• Proficient in social channels such as Instagram, TikTok, Facebook and email marketing.
• Writes copy for marketing collaterals, including brochures, letters, emails, and content for websites and digital platforms.
• Monitors campaign spend against budget, keeping accurate records and flagging variances.
• Liaises with internal and external stakeholders, such as the operations team and trade partners, to ensure successful implementation of campaigns and promotions.
• Liaises with mall management and landlords on ad spaces, campaigns and customer feedback.
• Monitors and responds to enquiries and feedback across email and social media channels.
• Coordinates media interviews and press engagements that elevate the positioning and reputation of internal and external stakeholders.
• Explores new methods and creative strategies to build internal and external awareness.
• Coordinates, organizes, and hosts media food tastings.
• Tracks media coverage and consumer sentiment to identify potential stories, and engages media outlets and journalists to develop story angles.
• Manages day-to-day requests from internal and external stakeholders.
• Works closely with the creative/VM team on new outlet openings and renovations, covering store displays and marketing collaterals.
• Other administrative duties as required.

Education

Degree or Diploma in Public Relations, Marketing, Mass Communication, or a related discipline

Job description

Responsibilities

• Plans, executes, and tracks marketing campaigns and promotions.


• Utilizes both traditional and digital marketing channels to reach customers.


• Proficient in social channels such as Instagram, TikTok, Facebook and email marketing.


• Writes copy for marketing collaterals, including brochures, letters, emails, and content for websites and digital platforms.


• Monitors campaign spend against budget, keeping accurate records and flagging variances.


• Liaises with internal and external stakeholders, such as the operations team and trade partners, to ensure successful implementation of campaigns and promotions.


• Liaises with mall management and landlords on ad spaces, campaigns and customer feedback.


• Monitors and responds to enquiries and feedback across email and social media channels.


• Coordinates media interviews and press engagements that elevate the positioning and reputation of internal and external stakeholders.


• Explores new methods and creative strategies to build internal and external awareness.


• Coordinates, organizes, and hosts media food tastings.


• Tracks media coverage and consumer sentiment to identify potential stories, and engages media outlets and journalists to develop story angles.


• Manages day-to-day requests from internal and external stakeholders.


• Works closely with the creative/VM team on new outlet openings and renovations, covering store displays and marketing collaterals.


• Other administrative duties as required.

Requirements

• Degree or Diploma in Public Relations, Marketing, Mass Communication, or a related discipline.


• Work experience in the F&B or FMCG industry is advantageous.


• Knowledge of digital marketing (SEO, SEM, pay-per-click marketing etc.) is a bonus.


• Good understanding of emerging channels and platforms — social media, video, and content partnerships — in relation to the media mix.