Social Media / Digital Marketing Specialist

Fuku; Singapore; On-site; SGD 33,000 - 45,000; Full time

Job summary

Fuku by Momofuku in Singapore is hiring a proactive Social Media / Digital Marketing Specialist to own client strategies across paid search, social ads, SEO basics, and video content. You will manage multi-channel campaigns, optimize landing pages, and collaborate on on-camera content for client brands.

The role demands autonomy, strong communication, and comfort with presenting data to clients. Based in Tai Seng, you’ll join a fast-paced agency environment focused on growth and measurable ROAS.

Qualifications

• 3–5+ years agency digital marketing experience.
• Hands-on with Google Ads (SEM), Facebook/TikTok Ads Manager, GA4, and Google Tag Manager.
• Experience building and managing websites, landing pages, and basic on-page SEO.
• Strong on-camera presence and client-facing communication.

Responsibilities

• Plan, execute, and optimize multi-channel paid ad campaigns across Meta, TikTok, and Google.
• Design and manage high-converting landing pages and CMS websites.
• Create on-camera content and contribute to video concepts.
• Serve as direct point of contact for clients and report performance insights.

Skills

Agency experience

Google Ads

Facebook & TikTok Ads Manager

GA4 & Google Tag Manager

Website & UX

On‑camera speaking

Client communication

Tools

WordPress

Elementor

Webflow

Shopify

Job description

Social Media / Digital Marketing Specialist
Salary: S$3,000–4,000 per month
Work location: Tai Seng, Singapore
Job type: Full time

About the Role

We are a fast-paced social media and digital marketing agency seeking a proactive, highly autonomous Social Media / Digital Marketing Specialist. In this role, you will take full ownership of client digital strategies ranging from multi-platform paid ads (Google, Meta, TikTok) and SEM to website management and video content creation. If you thrive in a fast-moving agency environment, take absolute ownership of your work without needing hand‑holding, and feel completely comfortable communicating with clients and being on camera, this role is for you.

Key Responsibilities & Job Scope

1. Paid Ads Management & SEM Strategy

• Strategy, setup, optimization, and scaling of multi-channel paid ad campaigns across Meta Ads (Facebook & Instagram), TikTok Ads, and Google Ads (Search, Display, Performance Max).
• Conduct continuous A/B testing on ad creatives, copy, landing pages, and audience targeting to lower CAC and maximize ROAS.
• Manage Search Engine Marketing (SEM) campaigns, including high‑intent keyword research, negative keyword management, bid strategies, and quality score optimizations.
• Track, analyze, and report performance metrics (CPA, CTR, CPM, ROAS) using Google Analytics 4 (GA4) and native platform dashboards to provide actionable client recommendations.

2. Website Design, Landing Pages & Management

• Design, build, and maintain high-converting landing pages and business websites using modern CMS platforms (e.g., WordPress, Elementor, Webflow, or Shopify).
• Ensure basic on-page SEO, mobile responsiveness, fast loading speed, and proper conversion tracking setup (Google Tag Manager, Meta Pixel, TikTok Pixel).
• Oversee site updates, plugin maintenance, UX/UI improvements, and troubleshooting.

3. On-Camera Content Creation & Social Presence

• Serve as an active on-camera presenter for internal agency content and selected client video assets (TikToks, Instagram Reels, YouTube Shorts, ad hooks).
• Collaborate on short‑form video concepts, scripted hooks, and trending content ideas to drive engagement and organic/paid viral growth.

4. Client Communication & Account Ownership

• Act as a direct point of contact for clients regarding performance updates, digital strategy alignment, and campaign insights.
• Translate complex data into clear, concise performance summaries during client check-ins and monthly reporting meetings.

Requirements & Qualifications

• Proven Agency Experience: Minimum 3–5+ years of hands‑on digital marketing experience within an agency setting.
• Technical Mastery: Deep hands‑on experience with Google Ads (SEM), Facebook Ads Manager, TikTok Ads Manager, GA4, and Google Tag Manager.
• Web & UX Skills: Demonstrated experience in building/managing websites, landing page creation, and basic on-page SEO.
• On‑Camera Confidence: Enthusiastic and comfortable speaking on video for short‑form content and ads.
• High Autonomy: Strong self‑management skills who is able to prioritize tasks, meet tight deadlines, and troubleshoot problems independently.
• Communication & Presence: Excellent verbal and written communication skills with strong client‑facing confidence.