Paid Media Specialist (Meta, Instagram, LinkedIn & TikTok)

VICINITY STUDIO PTE. LTD.; Singapore; On-site; SGD 65,000 - 95,000; Full time

Job summary

VICINITY STUDIO PTE. LTD. in Singapore is seeking a Paid Media Specialist to own paid social strategy and execution across Meta, LinkedIn, and TikTok, from planning and setup through optimization, reporting, and dashboards.

You will manage budgets, run campaigns, test formats, and deliver monthly reports on spend, reach, impressions, CTR, and engagement, with a focus on ROI. The ideal candidate has 3–5 years of hands-on experience in digital media buying and can communicate strategies clearly to

Qualifications

• 3–5 years of proven experience in media buying, digital ad strategy, and campaign execution.
• Hands-on with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Ability to manage budgets, analyse data, maintain dashboards, and communicate strategies and performance reports.

Responsibilities

• Develop and propose media strategy, audience segmentation, budgets, campaign timelines, and monthly content boosts across Meta/Instagram, LinkedIn, and TikTok.
• Configure ads, build target audiences, and execute campaigns across all three platforms.
• Test and optimise creative formats, audiences, placements, messaging, and spend for ROI.
• Extract organic and boosted statistics and deliver monthly reports covering spend, reach, impressions, engagement, CTR, link clicks, and engagement rate.
• Compare pre/post-campaign and organic/paid results; maintain a performance dashboard.

Skills

Media buying

Digital ad strategy

Campaign execution

ROI optimization

Dashboard reporting

Budget management

Audience segmentation

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Job description

About the Role

We are hiring a Paid Media Specialist to own paid social strategy and execution across Meta (Facebook & Instagram), LinkedIn, and TikTok, from media planning and ad setup through optimisation, reporting, and dashboards.

Job Details

• Employment type: Full-time
• Location: Singapore
• Experience: 3–5 years in media buying, digital ad strategy, and campaign execution across Meta/Instagram, LinkedIn, and TikTok.

Key Responsibilities

• Develop and propose media strategy, audience segmentation, budgets, campaign timelines, and monthly content boosts across Meta/Instagram, LinkedIn, and TikTok.
• Configure ads, build target audiences, and execute campaigns across all three platforms.
• Test and optimise creative formats, audiences, placements, messaging, and spend for ROI.
• Extract organic and boosted statistics and deliver monthly reports covering spend, reach, impressions, engagement, CTR, link clicks, and engagement rate.
• Compare pre/post-campaign and organic/paid results; maintain a performance dashboard.

Requirements & Qualifications

• Minimum 3 to 5 years of proven experience in media buying, digital ad strategy, and campaign execution.
• Strong hands‑on experience with Meta Ads Manager (Facebook & Instagram), LinkedIn Campaign Manager, and TikTok Ads Manager.
• Ability to manage budgets, optimise for ROI, analyse data, maintain dashboards, and communicate strategies and performance reports.