Senior Digital Marketing Executive

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Mediacorp Pte. Ltd. is seeking a dynamic Digital Marketing professional to drive paid performance, social analytics, and customer lifecycle campaigns across Mediacorp brands. You will collaborate with internal teams and external partners to optimize campaigns and deliver measurable growth.

The role emphasizes data-driven insights, cross-functional collaboration, and hands-on experience with advertising platforms and analytics tools in a fast-moving media environment.

Qualifications

• Diploma/degree in Mass Communications, Marketing, Analytics or related field.
• Min 2 years’ paid media & social marketing experience; CLM is a plus.
• Proven digital/social campaign track record with ROAS improvements.
• Experience with Braze, AppsFlyer, Brandwatch and entertainment/media sectors is a plus.

Responsibilities

• Synthesize data from multiple sources to create actionable insights driving KPIs.
• Lead Paid Performance campaigns from strategy to end-of-campaign reporting; include social boosting and optimization.
• Utilise analytics tools to optimize campaigns, budgets, A/B tests and audiences for lower CPA.
• Collaborate with internal/external partners to ensure on-time, high-quality outcomes.
• Monitor and report social performance using tools like Meta/TikTok/Menace brands ecosystems.
• Plan and execute CLM initiatives via EDM, push notifications and in-app messaging.

Skills

Digital advertising

Analytics storytelling

Cross-functional collaboration

Data-driven decision making

Campaign management

Education

Diploma / Degree in Mass Communication / Business Administration / Marketing / Analytics

Tools

Meta Ads Manager

TikTok Ads Manager

Braze

AppsFlyer

Brandwatch

Meta Business Suite

Job description

COMPANY DESCRIPTION

Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

RESPONSIBILITIES

Purpose of the role

A dynamic and growth-oriented professional who is familiar with various functions of Digital Marketing, specifically in Paid Performance Marketing, Social Analytics and Customer Lifecycle Management. The successful candidate will play an active role in marketing our Mediacorp Consumer Brands across platforms, support new key and strategic initiatives to drive growth and incrementality.

Scope of the role

The role will analyse, synthesize data and information from multiple sources and encourage cross collaborative efforts.

The successful candidate will support the Paid Performance Media, Social Analytics and Customer Lifecycle Management teams in their day-to-day operations, optimise workflows and campaigns to ensure performance deliverables are met.

The individual will be expected to think and act both strategically and tactically with a data-driven mindset. You must be able to work both independently and as a team player, comfortable in a fast-paced and ever-changing environment.

Responsibilities:

Digital Marketing

• Synthesize data from multiple data sources and intelligence, turn them into actionable insights that can help to drive platform KPIs and organizational goals
• Gatekeep and encourage cross collaborative efforts across different functions of Digital Marketing to optimize performance

Paid Performance Media & Optimisation

• Lead campaigns from strategy, implementation, optimization, data analytics, KPI monitoring to end-of-campaign reporting. This includes social boosting amplification. The individual should have hands‑on experience with ad set‑up on media buying platforms e.g. Meta and TikTok Ads Manager
• Utilization of data analysis (platform, web & app) to optimize campaigns, inform budget adjustments, A/B testing of campaigns, landing pages, and target audiences to achieve continuously lower CPAs. The individual should have hands‑on experience with tools e.g. Adobe Analytics, Microsoft Excel Pivot Table etc
• Work with external agency partner(s) to ensure proper delivery of campaign brief and optimisation, and performance marketing deliverables are met
• Facilitate regular and accurate always‑on reporting against benchmarks
• Collaborate with both internal and external stakeholders to support relevant Business Units/Products in hitting organization’s targets via paid marketing
• Facilitate conversations with internal stakeholders such as Product, Data Engineers or external partners in ad tech implementations when required

Social Performance & Analytics

• Employ tools to monitor, track performance and report on Mediacorp social accounts e.g. TikTok Business, Meta Business Suite, Tubular, Brandwatch etc. The individual should have prior hands‑on experience with Social Analytics
• Collaborate closely with internal stakeholders to grow the brands, communities, and increase stickiness
• Analyse and share insights on what perform well for each Mediacorp brand
• Benchmark performance against competitors, share ideation opportunities, key trends & insights
• Gatekeep standards against best practices

Customer Lifecycle Management

• Utilizing data and insights, recommend opportunities at strategic and tactical levels for better audience targeting, remarketing inactive or churned users, conversion funnel building, lead nurturing etc
• Plan, strategize and executive campaigns to reach out to different audience segments via EDM, push notifications or in‑app messages
• Facilitate conversations with internal stakeholders or external partners to enhance our CLM campaign performance

Functional Competencies

• Experience working with marketing and cross‑functional teams to deliver business results
• Strong verbal and communications skills
• A self‑starter capable of handling numerous tasks under pressure. Strongly oriented to action and decision making
• A team player capable of working effectively with others and also able to work independently
• Meticulous, analytical and strong in data storytelling

QUALIFICATIONS

• Diploma / Degree in Mass Communication / Business Administration / Marketing / Analytics or any related discipline
• Min 2 years’ experience in paid media & social marketing, CLM is a plus
• Proven successful digital/social project/campaign track records e.g. in growing social accounts, lowered cost efficiency, increase in ROAS will be a bonus
• Prior experience in Braze, AppsFlyer, Brandwatch and media/entertainment industry would be a plus
• Proficient in Digital Advertising and familiar with analytics tools or platforms such as Meta Ads Manager, TikTok Ads Manager
• Proficient in Social Analytics and familiar with Meta Business Suite, TikTok Business Suite
• A broad and deep knowledge and understanding of paid media and social ecosystem
• Familiar with paid media and social reporting metrics; deep understanding of trends, platform algorithms, ad formats and audience behaviours