Social Commerce Executive

Singtel; Singapore; On-site; Confidential; Full time

Job summary

Singtel is looking for a Social Commerce Executive to drive livestream campaigns and social commerce initiatives across TikTok Shop, Shopee Live, Lazada and other platforms. You will plan, coordinate and execute campaigns to boost sales, engagement and brand awareness, while collaborating with hosts, creators and internal teams.

You will manage platform operations, content coordination, performance tracking and reporting, and help recruit streamers and affiliates.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, E-Commerce or related discipline.
• 1–3 years of experience in social commerce, e-commerce, digital marketing, livestream operations or related areas.
• Fresh graduates with relevant internship experience may also be considered.
• Strong interest in social commerce, digital marketing and livestreaming.
• Familiarity with TikTok Shop, Shopee, Lazada or similar platforms.
• Strong project coordination and stakeholder management skills.
• Strong communication and presentation skills.
• Detail-oriented with the ability to manage multiple projects.
• Proactive, resourceful with ownership and accountability.
• Highly adaptable and comfortable in a fast-paced environment.
• Willing and able to work flexible hours, including evenings and weekends when required.

Responsibilities

• Coordinate and execute livestream campaigns across TikTok Shop, Shopee Live, Lazada and other social commerce platforms.
• Support campaign planning, promotional mechanics, product setup and livestream schedules.
• Work closely with hosts, creators, vendors and internal stakeholders to ensure smooth campaign execution.
• Ensure campaigns are delivered according to timelines, brand guidelines and objectives.
• Recruit, onboard and engage streamers and affiliates.
• Coordinate briefing sessions and campaign requirements with streamers.
• Monitor livestream performance and campaign deliverables.
• Maintain relationships with merchants, partners and ecosystem stakeholders.
• Manage day-to-day platform operations, listings and promotions.
• Coordinate inventory availability and fulfilment readiness with relevant teams.
• Support troubleshooting during livestreams and campaigns.
• Monitor incentive payouts and campaign expenses.
• Coordinate livestream scripts, talking points, assets and materials.
• Collaborate with Marketing/Creative to ensure aligned content.
• Support livestream production setup, rehearsals and execution.
• Monitor KPIs and prepare campaign performance reports.
• Identify insights and opportunities to improve ROI.
• Coordinate with platform account managers on opportunities and initiatives.

Skills

Social commerce

E-commerce

Digital marketing

Livestream operations

Project coordination

Stakeholder management

Communication skills

Education

Marketing / Business / Communications degree

Tools

TikTok Shop

Shopee

Lazada

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll be part of the fast-growing world of social commerce, combining livestreaming, digital marketing and e-commerce to create engaging customer experiences and drive commercial outcomes.

Be a Part of Something BIG!

As a Social Commerce Executive, you will be responsible for livestream hosting, planning, coordinating and executing social commerce initiatives across livestreaming and digital commerce platforms to drive sales, customer engagement and brand awareness.

You will support end-to-end campaign execution, creator management, content coordination, platform operations and performance tracking to achieve commercial objectives. Social Commerce Executive

How You Will Make An Impact

Livestream & Campaign Management

• Coordinate and execute livestream campaigns across TikTok Shop, Shopee Live, Lazada and other social commerce platforms.
• Support campaign planning, promotional mechanics, product setup and livestream schedules.
• Work closely with hosts, creators, vendors and internal stakeholders to ensure smooth campaign execution.
• Ensure campaigns are delivered according to approved timelines, brand guidelines and commercial objectives.

Livestreamers & Affiliates Management

• Support the recruitment, onboarding and engagement of streamers and affiliates.
• Coordinate briefing sessions and campaign requirements with streamers.
• Monitor livestream performance and campaign deliverables.
• Maintain relationships with merchants, partners and ecosystem stakeholders.

Social Commerce Operations

• Manage day-to-day platform operations, including product listings, voucher creation, campaign setup and promotional configurations.
• Coordinate inventory availability and fulfilment readiness with relevant teams.
• Support troubleshooting during livestreams and campaign periods.
• Ensure accurate tracking of incentive payouts and campaign expenses.

Content & Production Coordination

• Coordinate livestream scripts, product talking points, creative assets and promotional materials.
• Work with Marketing and Creative teams to ensure content supports campaign objectives.
• Support livestream production setup, rehearsals and execution.

Performance Analysis & Reporting

• Monitor key performance indicators, including GMV, revenue, conversion rate, viewer engagement and traffic performance.
• Prepare campaign performance reports and post-campaign analysis.
• Identify insights and recommend opportunities to improve campaign effectiveness and ROI.

Partnership & Stakeholder Management

• Liaise with platform account managers across TikTok, Shopee and Lazada on campaign opportunities and platform initiatives.
• Coordinate with internal teams including Retail, Marketing, Operations, Product and Finance.
• Support strategic partnerships and social commerce growth initiatives.

Process Improvement & Innovation

• Identify opportunities to improve operational efficiency, campaign effectiveness and customer engagement.
• Support the testing and implementation of new social commerce features, tools and AI-driven solutions.
• Keep abreast of industry trends, competitor activities and emerging social commerce best practices. Social Commerce Executive Social Commerce Executive

Skills For Success

• Diploma or Degree in Marketing, Business, Communications, E-Commerce or a related discipline.
• 1–3 years of experience in social commerce, e-commerce, digital marketing, livestream operations or related areas.
• Fresh graduates with relevant internship experience may also be considered.
• Strong interest in social commerce, digital marketing and livestreaming.
• Familiarity with TikTok Shop, Shopee, Lazada or similar e-commerce platforms.
• Strong project coordination and stakeholder management skills.
• Strong communication and presentation skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Proactive, resourceful and solutions-oriented with a strong sense of ownership and accountability.
• Highly adaptable and comfortable working in a fast-paced and dynamic environment.
• Willing and able to work flexible hours, including evenings and weekends when required.

Are you ready to say hello to BIG Possibilities?