Social Commerce Executive

Singtel Group; Singapore; On-site; SGD 47,000 - 74,000; Full time

Job summary

Singtel is seeking a Social Commerce Executive to lead livestream campaigns, creator coordination and social commerce initiatives across leading platforms. You will drive customer engagement, sales and brand awareness through end-to-end campaign execution.

Role involves coordinating with hosts, vendors and internal teams, managing content and performance Tracking, and supporting platform operations with an emphasis on ROI and business impact.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, E-Commerce or a related discipline.
• 1–3 years of experience in social commerce, e-commerce, digital marketing, livestream operations or related areas.
• Fresh graduates with relevant internship experience may also be considered.
• Strong interest in social commerce and livestreaming.
• Familiarity with TikTok Shop, Shopee, Lazada or similar platforms.
• Strong project coordination and stakeholder management skills.
• Excellent communication and presentation abilities.
• Detail-oriented with the ability to manage multiple projects.

Responsibilities

• Coordinate livestream campaigns across TikTok Shop, Shopee Live, Lazada and other platforms.
• Plan promotions, product setup and livestream schedules.
• Work with hosts, creators, vendors and internal teams to ensure smooth execution.
• Track campaign performance and ROI for ongoing optimization.
• Coordinate with Retail, Marketing, Operations, Product, and Finance teams.
• Support testing of new social commerce features and AI-driven solutions.

Skills

Project coordination

Stakeholder management

Strong communication

Livestreaming

Content coordination

Education

Diploma or Degree in Marketing/Business/Communications/E-Commerce

Tools

TikTok Shop platform

Shopee Live platform

Lazada platform

Job description

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Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll be part of the fast-growing world of social commerce, combining livestreaming, digital marketing and e-commerce to create engaging customer experiences and drive commercial outcomes.

Be a Part of Something BIG!

As a Social Commerce Executive, you will be responsible for livestream hosting, planning, coordinating and executing social commerce initiatives across livestreaming and digital commerce platforms to drive sales, customer engagement and brand awareness.

You will support end-to-end campaign execution, creator management, content coordination, platform operations and performance tracking to achieve commercial objectives. Social Commerce Executive

How You will Make An Impact:

Livestream & Campaign Management

Coordinate and execute livestream campaigns across TikTok Shop, Shopee Live, Lazada and other social commerce platforms.

Support campaign planning, promotional mechanics, product setup and livestream schedules.

Work closely with hosts, creators, vendors and internal stakeholders to ensure smooth campaign execution.

Ensure campaigns are delivered according to approved timelines, brand guidelines and commercial objectives.

Livestreamers & Affiliates Management

Support the recruitment, onboarding and engagement of streamers and affiliates.

Coordinate briefing sessions and campaign requirements with streamers.

Monitor livestream performance and campaign deliverables.

Maintain relationships with merchants, partners and ecosystem stakeholders.

Social Commerce Operations

Manage day-to-day platform operations, including product listings, voucher creation, campaign setup and promotional configurations.

Coordinate inventory availability and fulfilment readiness with relevant teams.

Support troubleshooting during livestreams and campaign periods.

Ensure accurate tracking of incentive payouts and campaign expenses.

Content & Production Coordination

Coordinate livestream scripts, product talking points, creative assets and promotional materials.

Work with Marketing and Creative teams to ensure content supports campaign objectives.

Support livestream production setup, rehearsals and execution.

Performance Analysis & Reporting

Monitor key performance indicators, including GMV, revenue, conversion rate, viewer engagement and traffic performance.

Prepare campaign performance reports and post-campaign analysis.

Identify insights and recommend opportunities to improve campaign effectiveness and ROI.

Partnership & Stakeholder Management

Liaise with platform account managers across TikTok, Shopee and Lazada on campaign opportunities and platform initiatives.

Coordinate with internal teams including Retail, Marketing, Operations, Product and Finance.

Support strategic partnerships and social commerce growth initiatives.

Process Improvement & Innovation

Identify opportunities to improve operational efficiency, campaign effectiveness and customer engagement.

Support the testing and implementation of new social commerce features, tools and AI-driven solutions.

Keep abreast of industry trends, competitor activities and emerging social commerce best practices. Social Commerce Executive Social Commerce Executive

Skills for Success:

Diploma or Degree in Marketing, Business, Communications, E-Commerce or a related discipline.

1–3 years of experience in social commerce, e-commerce, digital marketing, livestream operations or related areas.

Fresh graduates with relevant internship experience may also be considered.

Strong interest in social commerce, digital marketing and livestreaming.

Familiarity with TikTok Shop, Shopee, Lazada or similar e-commerce platforms.

Strong project coordination and stakeholder management skills.

Strong communication and presentation skills.

Detail-oriented with the ability to manage multiple projects simultaneously.

Proactive, resourceful and solutions-oriented with a strong sense of ownership and accountability.

Highly adaptable and comfortable working in a fast-paced and dynamic environment.

Willing and able to work flexible hours, including evenings and weekends when required. Social Commerce Executive