E-commerce & Social Commerce Executive

MXHL PTE. LTD.; Singapore; On-site; SGD 33,000 - 45,000; Full time

Benefits offered by this job

Performance-based incentives

Managerial growth path

Industry exposure

Job summary

MXHL PTE. LTD. is a fast-growing logistics and e-commerce enabler based in Singapore. The company seeks an hands-on E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations across TikTok, Instagram, Shopee, and other digital channels.

You will manage content creation, live sessions, product listings, campaigns, and coordinate with the uParcel fulfilment team, with opportunities to grow into a managerial role for high performers.

Qualifications

• 2-3 years of experience in e-commerce, social media, or digital marketing.
• Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop.
• Comfortable appearing on camera and hosting live sessions.
• Basic video editing skills (CapCut, Canva, or similar).
• Creative ideas with strong execution skills and attention to detail.
• Hands on and able to independently perform the work requirements without supervision.

Responsibilities

• Social Media & Content Creation: plan, create and publish creative content on TikTok and Instagram.
• Live Commerce: plan and host live selling sessions with engaging scripts and promotions.
• Marketplace Management: upload and optimize product listings and manage campaigns.
• Campaign & Performance: execute platform campaigns and track metrics to drive improvements.
• Coordination & Operations: work with logistics, affiliates, suppliers, and partners.

Skills

E-commerce exp

Social media

Camera presence

Content ideation

Independent worker

Content planning

Tools

CapCut

Canva

TikTok Shop

Job description

About the role

MXHL PTE LTD is a fast-growing logistics and e-commerce enabler based in Singapore. Through our platform uParcel, we support businesses with last-mile delivery and are expanding into social commerce, helping brands grow their sales on TikTok Shop, Shopee, and other digital channels.

We are looking for a hands-on and independent E-commerce & Social Commerce Executive to drive content, live selling, and marketplace operations.

What you'll be doing

1. Social Media & Content Creation

• Plan, create and publish creative content on TikTok and Instagram
• Build network with Affiliates for sponsored postings and product samples
• Build Brand kit for each channel, identify trending content formats and adapt them for brand use
• Shoot and edit short-form videos (Reels, TikTok)
• Maintain a consistent posting schedule

2. Live Commerce (TikTok / Instagram Live/Shopee)

• Plan and host live selling sessions
• Prepare engaging scripts, promotions, and product showcases
• Engage with viewers and drive conversions during live sessions
• Analyse live performance and improve results

3. Marketplace Management (Shopee & TikTok Shop)

• Upload and optimise product listings (titles, descriptions, images)
• Manage pricing, promotions, and campaigns
• Monitor stock levels and coordinate with fulfilment team
• Ensure smooth order processing and customer experience

4. Campaign & Performance Management

• Execute platform campaigns (e.g. 9.9, 11.11, flash sales)
• Track performance metrics (sales, conversion rates, engagement)
• Suggest improvements based on data insights

5. Coordination & Operations

• Work closely with internal logistics team (uParcel) for fulfilment
• Source and Liaise with affiliates, suppliers, brands, and partners
• Ensure timely execution of all campaigns and content plans

Requirements

• 2-3 years of experience in e-commerce, social media, or digital marketing
• Familiar with TikTok, Instagram, Shopee, and/or TikTok Shop
• Comfortable appearing on camera and hosting live sessions
• Basic video editing skills (CapCut, Canva, or similar)
• Creative ideas with Strong execution skills and attention to detail
• Hands on and able to independently perform the work requirements without supervision

Good-to-Have

• Experience running TikTok Live or live selling
• Experience managing Shopee or TikTok Shop backend
• Understanding of social commerce trends in Singapore/Malaysia
• Basic knowledge of ads (TikTok Ads / Shopee Ads)

Personality Traits

• Proactive and hands-on (not afraid to execute)
• Creative but also data-driven
• Comfortable working in a fast-paced startup environment
• Strong communication and problem-solving skills

KPIs (What Success Looks Like)

• Consistent content output (e.g. 3–5 posts per week)
• Growth in followers and engagement
• Successful execution of live sessions
• Increase in sales and conversion rates
• Accuracy and efficiency in marketplace operations

Salary & Benefits

• Salary range: SGD 3,000 – SGD 4000 (depending on experience)
• Performance-based incentives (optional)
• Opportunity to grow into a managerial role
• Exposure to fast-growing e-commerce and logistics industry