E Commerce Digital Marketing Executive

EX STYLE PTE. LTD.; Singapore; On-site; SGD 102,000 - 122,000; Full time

Benefits offered by this job

Base salary

KPI incentives

Ownership of revenue channel

Growth opportunities

Job summary

EX STYLE PTE. LTD. is seeking a hands-on Ecommerce Digital Marketer to drive sales across our ecommerce platforms in Singapore. You will own the full funnel—from paid ads and pricing to bundles and promotions—aiming to maximize GMV, ROAS, and conversion rate.

You will optimize product listings, coordinate livestream campaigns, and design offers that convert browsers into buyers, with a strong emphasis on data-driven decisions and cross‑channel collaboration.

Qualifications

• 2–4 years hands-on ecommerce performance marketing experience (TikTok Shop, Shopee, or Lazada strongly preferred).
• Proven track record of hitting sales/ROAS targets with data-backed results.
• Experience managing ad budgets of SGD 10K+/month.
• Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces.
• Comfortable with data: pull numbers, build simple reports, and explain actions.

Responsibilities

• Plan, launch, and optimize paid campaigns across TikTok Ads, Meta Ads, Shopee Ads, and Lazada Sponsored Solutions.
• Manage monthly ad budgets with ROAS targets; scale winners, kill losers fast.
• Run A/B tests on creatives, audiences, and landing/product pages.
• Coordinate with content team on ad creatives (short video, image, livestream traffic).
• Own promo calendar, design product bundles and vouchers to raise AOV.
• Support livestreams with pricing mechanics, offers, and traffic to peak viewership.
• Optimize product listings and improve store conversion rate.
• Track and report GMV, ROAS, CPA, and conversion rate; provide recommendations.

Skills

Ecommerce performance marketing

GMV/ROAS optimization

A/B testing

Budget management

English & Mandarin bilingual

Education

Bachelor's in Marketing/Business

Tools

TikTok Ads

Meta Ads

Shopee Ads

Lazada Ads

Job description

About the Role

We're looking for a hands‑on Ecommerce Digital Marketer whose single most important job is simple: drive sales on our ecommerce platforms. You will own the full revenue funnel — from paid ads that bring traffic in, to the pricing, bundles, and promotions that convert browsers into buyers.

This is not a branding or content‑only role. You will be measured on GMV, ROAS, and conversion rate. If you love seeing numbers go up and know how to make it happen with ads and offers, this role is for you.

Key Responsibilities

1. Paid Advertising (Traffic & Sales)
   • Plan, launch, and optimize paid campaigns across TikTok Ads (GMV Max / Product Shopping Ads), Meta Ads, and platform ads (Shopee Ads, Lazada Sponsored Solutions)
   • Manage monthly ad budgets with clear ROAS targets; scale winners, kill losers fast
   • Run A/B tests on creatives, audiences, and landing/product pages
   • Work with content team on ad creatives (short video, image, live‑stream traffic)
2. Pricing, Bundles & Promotions
   • Own the promo calendar: double‑date campaigns (9.9, 10.10, 11.11, 12.12), payday sales, flash deals, platform mega campaigns
   • Design product bundles, tiered discounts, gift‑with‑purchase, and vouchers to raise average order value (AOV)
   • Monitor competitor pricing and adjust our offers to stay attractive without killing margin
   • Coordinate with operations on stock levels before launching promos
3. Livestream Commerce Support
   • Design livestream‑exclusive offers: flash prices, limited‑quantity deals, live‑only bundles, and voucher drops timed to peak viewership
   • Set pricing and promo mechanics before each stream (anchor price vs. live price, countdown deals, tiered unlocks e.g. "hit 500 viewers, price drops")
   • Coordinate with hosts/streamers on the offer rundown: what to push, in what order, at what price point
   • Run live traffic ads (e.g. TikTok LIVE Shopping Ads) to boost stream viewership during key selling windows
   • Review post‑stream data (GPM, viewers, conversion, top SKUs) and refine offer mechanics for the next stream
4. Conversion & Store Optimization
   • Optimize product listings: titles, images, descriptions, reviews, ratings
   • Improve store conversion rate through better merchandising and offer placement
   • Set up and manage affiliate/influencer commissions where relevant (TikTok Affiliate)
5. Reporting & Analysis
   • Track and report weekly on GMV, ROAS, CPA, conversion rate, AOV, and margin impact of promos
   • Provide clear recommendations: what worked, what didn’t, what we do next week

Key Performance Indicators (KPIs)

• Monthly GMV / sales target achievement
• Blended ROAS across paid channels
• Store conversion rate and AOV growth
• Promo campaign performance (uplift vs. baseline, margin protected)
• Livestream performance: GPM (GMV per 1,000 views), live conversion rate, and stream‑over‑stream GMV growth

Requirements

• 2–4 years' hands‑on experience in ecommerce performance marketing (TikTok Shop, Shopee, or Lazada strongly preferred)
• Proven track record of hitting sales/ROAS targets — be ready to show numbers in the interview
• Practical experience managing ad budgets of at least [SGD 10K+/month]
• Strong grasp of pricing psychology, bundling, and promo mechanics in SEA marketplaces
• Comfortable with data: can pull numbers, build a simple report, and explain what to do about it
• Bilingual in English and Mandarin (our market and content are heavily Chinese‑speaking)
• Experience supporting live‑commerce (TikTok LIVE / Shopee Live): offer planning, live pricing mechanics, or live traffic boosting
• Willing to work around livestream schedules, including some evenings/weekends during major campaigns
• Bonus: experience with affiliate programs or beauty/FMCG products

Who You Are

• A doer, not just a planner — you launch fast, learn fast, and iterate
• Commercially minded: you think in margin and profit, not just clicks and views
• Self‑driven; you don't wait to be told what to test next
• Thrive in a fast‑moving, target‑driven environment

What We Offer

• Base salary + kpi incentives
• Real ownership of a revenue channel with direct visibility to leadership
• Fast‑growing brand portfolio with room to grow into a lead role
• [Other benefits: CPF, medical, flexible arrangements, etc.]