Singapore Field Marketing Lead: Demand & Growth

Palo Alto Networks; Singapore; On-site; SGD 140,000 - 200,000; Full time

Job summary

Palo Alto Networks in Singapore is seeking a dynamic Marketing Manager to partner with the sales team to develop and execute integrated marketing programs that generate demand, build pipeline, and accelerate growth in the Singapore market.

You will align global and regional campaigns to local needs, manage demand generation across the funnel, and collaborate with partners and channels to deliver measurable outcomes for the business.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• 10+ years of B2B marketing experience with demand generation, integrated campaigns, field marketing or pipeline generation.
• Experience developing and executing lead generation and demand generation programs in B2B tech, software, SaaS or cybersecurity.
• Experience partnering with sales and translating business priorities into measurable marketing programs.
• Strong understanding of the B2B marketing funnel, including lead generation, MQLs, pipeline, conversion and ROI.
• Experience with marketing automation and CRM platforms such as Marketo and Salesforce.
• Experience across digital marketing channels: email, social, web, paid media, events.
• Strong project management skills managing multiple programs, stakeholders, agencies and deadlines.
• Data-driven mindset with ability to analyze campaign performance and translate insights into actions.
• Strong written and verbal communication skills for customers, partners and internal stakeholders.
• Good understanding of enterprise tech landscape; cybersecurity/SaaS/ cloud experience a plus.
• Ability to develop messaging that differentiates Palo Alto Networks.

Responsibilities

• Develop and execute the Singapore marketing plan in partnership with sales and business leaders.
• Develop and execute integrated demand generation campaigns to build pipeline in Singapore.
• Plan and deliver digital and field marketing programs including events, webinars, email, web, social media, content and ads.
• Partner with Singapore sales teams to translate business priorities into effective programs.
• Align local activities with global/ regional strategies and adapt messaging for Singapore.
• Own demand generation performance across funnel: leads, MQLs, pipeline, conversion, ROI.
• Coordinate and localize global campaigns for Singapore.
• Develop partner marketing programs with channel and alliance partners.
• Identify resources for local events and measure effectiveness against objectives.
• Work with global/ regional teams to optimize lead quality and conversions.
• Manage external marketing agencies and vendors for timely, cost-efficient delivery.
• Identify digital marketing opportunities and track performance.
• Use market/ campaign/ sales data to optimize and improve effectiveness.
• Localize global content for Singapore customers and partners.

Skills

Demand generation

Campaign management

Field marketing

Pipeline generation

Project management

Data-driven

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Marketo

Salesforce

Job description

Palo Alto Networks in Singapore is seeking a dynamic Marketing Manager to partner with the sales team to develop and execute integrated marketing programs that generate demand, build pipeline, and accelerate growth in the Singapore market.

You will align global and regional campaigns to local needs, manage demand generation across the funnel, and collaborate with partners and channels to deliver measurable outcomes for the business.